Conference talk presented by Audio Branding Academy
at Reeperbahn Festival Conference in Hamburg on September 22nd, 2017
Tell me your favourite alarm sound to be awaken in the morning and I tell you who you are. Does this work? Probably you got rid of your old alarm clock and are now using your smartphone instead. If you always hated your alarm sound in the past you now are spoilt for choice. But is it a good idea to play your favourite sound or music to be awaken in the morning? Sound should have function, meaning and adequate aesthetics. So how do we deal with the new sound opportunities in digital media and devices? How can we create the optimal sonic user experience?