We welcome Sonoport to the Audio Branding Society

We are pleased to welcome a new member of the Audio Branding Society.

Sonoport is a Singapore start-up at the forefront of innovation in sound and technology. With a strong focus on technology, and in particular on html5 and web audio, they are now working closely with sound content providers, creative agencies and brand partners to shape the future of sound on the web.
In January 2015 Sonoport has opened its creative services division with the goal of bringing sound branding and sound strategies at the core of their platform ‘Sound Exchange’.
Learn more about Sonoport

Welcome ABS Member: Radja Sound Design Agency

We are pleased to welcome another new member of the Audio Branding Society.

Radja Sound Design Agency strengthen brands through audio communication and create unique sound experiences at places that millions of people visit every year. Operating in Europe, Asia and in the Middle East, RSDA partner with architects, retailers and marketers to conceptualize ideas that provide extra-ordinary customer experiences.
Lear more about Radja Sound Design Agency

Photos of Audio Branding Awards 2015 online


Bildschirmfoto 2015-06-04 um 09.31.21


See all photos here.


Experts from 19 countries and 5 continents were present at the Audio Branding Awards 2015 in Berlin. After the Academy Day on May 27th, the finalists presented their Best Practice Cases to the international expert audience. At the gala event with awards ceremony on a boat cruise on the River Spree, the following submissions were honoured:

  • Gold: Wiener Linien – Public transport of Vienna. Agency SOUND STRATEGY / why do birds (Austria / Germany)
  • Silver: French Open – Tennis Tournament Roland Garros. Agency Sixième Son (France)
  • Bronze: Fruttare – Ice cream by Unilever. Agency CORD Worldwide (UK)
  • Audience award: Wiener Linien – Public transport of Vienna. Agency SOUND STRATEGY / why do birds (Austria / Germany)

An overview of all six Best Practice Cases 2015 is available here.

The honoured works show that Audio Branding applications are becoming more comprehensive and sophisticated and vary between function and aesthetics. Classic marketing communications and live communications can hardly be imagined without Audio Branding nowadays and digital channels are increasingly being integrated.

Olaf Hartmann, founder and Managing Partner of the Multisense Institute, not only inspired the audience with his live performance of juggling with 5 balls. With lots of ostensive examples he showed how the perception of quality of a product, a brand or a performance improves when the senses are directly addressed.

ABAWARDS2015 Winners

Yesterday at the festive awards ceremony of the Audio Branding Awards, the following projects were honoured in Berlin. Gold went to SOUND STRATEGY / why do birds for their teamwork “Wiener Linien.” Also the audience voted for the comprehensive sound concept of “Wiener Linien”. The French agency Sixième Son was pleased with the trophy in Silver for “French Open.” Bronze was awarded to the brand sound experts from CORD Worldwide from the UK for their work “Fruttare.”

The Audio Branding Academy congratulates all winners and wants to thank all attendees for making this an amazing event.