Back To The Basics: Workshop at Academy Day

‘Back To The Basics: An Introduction to Audio Branding Best Practices’ is the title of the workshop given by Steve Keller on Academy Day May 27th, 2015.

Steve Keller will make an educational presentation designed to offer a taste of audio branding, opening your ears to the importance of defining what a brand sounds like. Emphasis is placed on practical insights and helpful tips that will help give you a foundational overview of audio branding best practices.
Learn more about the workshop.

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Steve Keller

Steve Keller is CEO of iV, an audio agency that specializes in the strategy, creation, evaluation and asset management necessary for successful audio branding initiatives. Since its launch in 2005, Keller has grown the business beyond the confines of the United States and into Europe, opening iV2 in Frankfurt, Germany in 2009, with business partner Uli Reese. Steve is an “audio branding ambassador, speaking and conducting workshops at international conferences (MIDEM, Cannes Lions International Festival of Creativity, Eurobest, Dubai Lynx, Transform MENA and Transform Hong Kong), professional organizations (AMA, AAF, Audio Branding Academy), universities, and a long list of global advertising agencies.

Music, Brands and Advertising – Workshop at Academy Day

1) How does music work in advertising?
2) How to assess a brand profile and match it to music?
3) How to test whether the music is actually effective?

These three crucial questions for the use of music in advertising are addressed in the workshop by Dr. Daniel Müllensiefen on Academy Day May 27th, 2015.
Learn more about the workshop

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Dr. Daniel Müllensiefen

Daniel Müllensiefen studied Systematic Musicology, Historic Musicology and Journalism at the universities of Hamburg (Germany) and Salamanca (Spain). He did his doctoral dissertation in Systematic Musicology on memory for melodies at the University of Hamburg and obtained his PhD in 2004. From 2006 until 2009 he worked as a Research Fellow in the Computing department at Goldsmiths College, University of London.

Since 2009 he is a lecturer in the Psychology department at Goldsmiths and co-director of the Master’s course in Music Mind and Brain at Goldsmiths. In 2010 he was also appointed as Scientist in Residence with the London-based advertising agency DDB UK where he acts as a consultant and researcher, mainly on questions regarding the role of music in advertising and other commercial settings.