December 9th, 2013
The Audio Branding Academy is pleased to announce the official six BEST PRACTICE CASES 2013 in the field of audio branding with an overwhelming variety from logo development to branded product design and instore design.
Cases like Emporia (Radja AB – Sweden), Iguatemi (B Sound Thinking – Brazil), MetrôRio (Zanna Sound – Brazil), Peugeot (Sixième Son – France), RitterSport (iV2 – Germany/USA) and Wooga (nhb corporate sound – Germany) prove the concept of comprehensive branding approaches by the conscious use of sound and silence in line with the brand.
Special thanks goes to the international expert jury consisting of last year’s nominees: Alexander Wodrich (Berlin), Lydia Watson (London), Rayan Parikh (New York), Guilherme Flarys (Rio de Janeiro), Juan Corrales (Madrid), Michele Arnese (Munich).
December 2nd, 2013
On November 28th, experts from 15 countries were present at the Audio Branding Congress 2013 in Moscow, Russia. According to the motto „Sound Opportunities“ technological trends as well as the conditions for the development of new business in the Russian market were being discussed. One highlight of the event was the presentation of the Audio Branding Award. From the six presented Best Practice Cases, the international expert jury chose the winners of the Audio Branding Award 2013. The attendees of the congress voted for the audience award.
• GOLD: Emporia – Shopping mall in Malmö. Agency Radja, Sweden
• SILVER: Iguatemi – Shopping mall in Porte Alegre. Agency B Sound Thinking, Brasil
• BRONZE: MetrôRio – Subway system in Rio de Janeiro. Agency Zanna Sound, Brasil
• AUDIENCE: MetrôRio – Subway system in Rio de Janeiro. Agency Zanna Sound, Brasil
An overview of all six BEST PRACTICE CASES 2013 is available here.