December 2nd, 2013
On November 28th, experts from 15 countries were present at the Audio Branding Congress 2013 in Moscow, Russia. According to the motto „Sound Opportunities“ technological trends as well as the conditions for the development of new business in the Russian market were being discussed. One highlight of the event was the presentation of the Audio Branding Award. From the six presented Best Practice Cases, the international expert jury chose the winners of the Audio Branding Award 2013. The attendees of the congress voted for the audience award.
• Gold: Emporia – Shopping mall in Malmö. Agency Radja, Sweden
• Silver: Iguatemi - Shopping mall in Porte Alegre. Agency B Sound Thinking, Brasil
• Bronze: MetrôRio – Subway system in Rio de Janeiro. Agency Zanna Sound, Brasil
• Audience Award: MetrôRio – Subway system in Rio de Janeiro. Agency Zanna Sound, Brasil
An overview of all six Best Practice Cases 2013 is available here.
November 11th, 2013
With a degree from School of Nordic Design Anna Kind has experience from Swedish, French and German companies within media and retail, such as Escada, Cerruti, Laurel, Clinique, Canal+, Nordic Film/Tv and the nordic publishing group Egmont. Within Radja her main focus is branding and identity, strategic planning and project management.
With a background as a music producer and sound designer Martin Hallberg has broad experience within both the music industry and the advertising world. He founded Radja 10 years ago and has provided sound designed products to brands like Absolut Vodka, MTV, Sony, Hyundai, Electrolux, Norwegian Oil Industry Association, IKEA, Canal+.
Anna and Martin will present the case Emporia for the Audio Branding Award 2013 at this year’s Audio Branding Congress.
November 7th, 2013
Paulo Dytz works in the advertising industry and holds a degree in Public Relations. He is a sound thinker, a sound producer, co-founder and Chief Creative Officer at B Sound Thinking: a Brazilian sound agency with expertise in audio advertising, audio interactive and audio branding. Working as a sound producer he won several national and international awards including Cannes, Wave Festival, Globo Television professionals of the year, International Festival of Advertising of Gramado and About magazine award. He was one of the pioneers in developing a methodology of strategic sound alignment of brands in Brazil.
At the Audio Branding Congress 2013, Paulo will present the case Sonic Architecture for Iguatemi for the Audio Branding Award.
November 4th, 2013
Having studied communication science and strategic marketing at The Berlin University of the Arts Cornelius Stiegler specialized on the field of Corporate Sound, including both Sound Branding and Functional Sounds. Combining his passion for music and his expertise in strategy, the topic of briefing sound projects became his research focus. Stiegler is working as a corporate sound strategist at nhb studios – the creators of sound branding classics such as the original BMW Soundlogo and Hornbach’s „Yippieh Yippieh Yeah“. He is also active as a speaker, author and guest lecturer on the topic and coordinates nhb‘s sound research cooperations as well as the exchange with academia, art and design.
At the Audio Branding Congress 2013, Cornelius will present a still confidential case for the Audio Branding Award.