Royalties and Audio Branding: What’s the best IP-strategy?

Is one of four workshops held on Academy Day on May 27th, 2015. In this workshop Reinher Karl shows ways to authors, producers, licensors and licensees of sound logos, sound snippets and short advertising music, how to deal with the system of collecting societies and new ways of monetizing music on the internet.
Learn more about the workshop.

Reinher Karl

Reinher Karl was born and raised at the foodhills of the Bavarian Alps where he finished school in 1989. After he had spent some time in England he started studying law in Erlangen and finished his studies in Hamburg. One of his reasons to move from Bavaria to Hamburg was to get the opportunity to watch home games of the FC St. Pauli on a regular basis.

After he had collected some experience in the music and media business and as a lawyer, he finally co-founded the German law firm Beiler Karl Platzbecker & Partner which has been delivering  a full service to companies from the creative industries and the IT sector since 2003. As a lawyer and Specialized Lawyer in Copyright and Media law his consulting work includes the marketing of rights and innovations, management of rights and cross-border-licensing. For his clients he secures, overlooks and protects trademarks, designs and utility model rights.

Since 2007 he has been Counsel of the Association of Independent Music Companies VUT e.V. representing more than 1,200 German independent medium-sized, small and micro music enterprises. In his areas of work he is a requested expert of decision-making and consultative bodies at the European, national and regional level. Reinher Karl is 45 years old and lives with his wife and his 7 year old daughter in Hamburg.

Submission Deadline NCT: March 27th, 2015

We invite composers and producers to submit their work for the ‘New Composer Talents’ competition. Until March 27th, excellent newcomers in composition and production can apply for participation. The Audio Branding Academy selects the best talents and invites them to give a five minute unplugged live performance at the Audio Branding Awards 2015.

Further information about the New Composer Talents and submission details here

Podcast Dr. Daniel Müllensiefen

Dr. Daniel  Müllensiefen will give a workshop on Academy Day titled ‘Music, Brands and Advertising: Testing what works’. In this podcast episode Daniel tells us what attendees of the workshop will learn, how new technologies enable innovative testing methods and more.



Dr. Daniel Müllensiefen

Daniel Müllensiefen studied Systematic Musicology, Historic Musicology and Journalism at the universities of Hamburg (Germany) and Salamanca (Spain). He did his doctoral dissertation in Systematic Musicology on memory for melodies at the University of Hamburg and obtained his PhD in 2004. From 2006 until 2009 he worked as a Research Fellow in the Computing department at Goldsmiths College, University of London.

Since 2009 he is a lecturer in the Psychology department at Goldsmiths and co-director of the Master’s course in Music Mind and Brain at Goldsmiths. In 2010 he was also appointed as Scientist in Residence with the London-based advertising agency DDB UK where he acts as a consultant and researcher, mainly on questions regarding the role of music in advertising and other commercial settings.