May 16th, 2012
Presentations of the Audio Branding Congress 2011 are now available as videos. Among the speakers are: Martyn Ware (Heaven 17, founder of Sonic ID) – The Future of Sonic Branding, Tapio Hakanen (Nokia) – Evolution of Audio Branding in Mobile Devices at Nokia, Paul Kalbfleisch (former VP of Brand Creativity at Blackberry) – Epic Music as Brand Anthems (including a case study of the cooperation between Blackberry and the band U2), Wilbert Hirsch (audio consulting group, Hamburg) presenting the winner case study of the Audio Branding Award 2011.
To the videos
May 12th, 2012
Don’t forget to save your 30% Very Early Bird discount for a ticket to the Audio Branding Congress 2012 until May 13th.
Get your ticket
May 9th, 2012
The Yearbook contains articles about the Audio Branding Congress 2011 and its presentations. Included are impressive jury-selected award case studies (Swiss financial company UBS, the city of Vienna, Brazilian pharmaceutical manufacturer Airela, Brazilian water company Sabesp), contributions from the scientific Call for Papers 2011, and a comprehensive documentation of the branch study Audio Branding Barometer 2011. Additionally, an International Directory of Audio Branding suppliers is included.
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May 3rd, 2012
The Audio Branding Academy is pleased to announce the fourth Audio Branding Congress that will take place on 11th December 2012! Last year’s convention, held at Columbia University in New York and hosted by audio branding agency Expansion Team, focused on new prospects of building brands on mobile devices by using sound. This year’s congress will take place at Oxford Examination Schools.
The Audio Branding Academy is partnering with the University of Oxford who will be hosting the 2012 Audio Branding Congress. The theme of the 2012 congress, “Listen to consumers”, will put emphasis on questions linking audio branding and consumer research.
Be a very early bird and get 30% discount until May 13, 2012
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