Wiener Linien Best Practice Case 2015 – Podcast

‘Wiener Linien Sound Branding’ was selected by the Award Jury as Best Practice Case 2015 and will compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award at the Audio Branding Awards 2015.

“…In 2012, Wiener Linien started a sound project to improve the quality of Vienna public transportation service. The aim was to inform the passengers in a more pleasant and clear way as well as to find a distinct audio identity. The focus was placed on the announcements and its speaker voice as well as the gong architecture. The sound concept evolves around Vienna’s defining audio motif: The Vienna waltz. The “Donauwalzer” and its 6/8 rhythm were the main musical inspiration for the 4-tone sound logo and the sound spectrum used in on-hold tunes, etc…”

In this podcast Herwig Kusatz and Alexander Wodrich talk about the case that they will present on Award Day in Berlin.

Sponsor PH Media Group

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PH Media Group is a proud sponsor of the 2015 Audio Branding Congress. Since 1998, we’ve been transforming the caller experience with creative copywriting, world-class composition and industry-leading voice artistry, helping some of the world’s biggest brands sound as good as they look. As experts in audio branding, we’re looking forward to attending this year’s event in Berlin.”

The jury made its decision! Best Practice Cases 2015

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The Audio Branding Academy is very pleased to announce the Best Practice Cases of 2015. Seven projects from six agencies were selected by the Award jury as best practice:

Åhléns City
French Open
Fruttare
HUGO BOSS
KLM
SFR
Wiener Linien

The six responsible agencies will present the following cases at the ABAWARDS2015 on May 28th:

Åhléns City  – Agency: Lexter Ljuddesign – Sweden
French Open – Agency: Sixième Son – France
Fruttare – Agency: CORD Worldwide – UK
HUGO BOSS – Agency: HearDis! – Germany
KLM – Agency: MassiveMusic – The Netherlands
Wiener Linien – Agencies: SOUND STRATEGY / why do birds  – Austria / Germany

These six cases compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award.