DEADLINE for award registration next Monday: February 2nd, 2015

REMINDER Submission for the Audio Branding Awards 2015

February 2nd is your last chance to register your best practice case for the Audio Branding Awards 2015. Send us only the application form with the most important information until Monday, and you can complete your submission material in the following two weeks. For submission and application form please send us a short e-mail.

If you have any questions, don’t hesitate to contact us. Get all information for submissions here.

Award Jury member Anna Kind

ABA welcomes another member of the 2015 Awards jury:

anna kind




Anna Kind

With years of experience in leading positions within the retail, media and PR industry Anna joined Radja Sound Design Agency in 2011. Previous positions had taken her from Escada and Cerruti to the production department at Canal+, and not to forget the years she spent as a music journalist and the role she played for the German Eurodance project Culture Beat in the 90s. Anna has been involved in operating and developing Radja, an award-winning audio branding agency that creates sound experiences at places that millions of people visit every year.

Radja partners with architects, retailers and marketers to conceptualize ideas for companys that will provide extra-ordinary customer experiences. Within Radja’s portfolio you will find sound strategies and concepts for commercial real estate owners, shopping destinations, hotel chains and hospitals among others. In August 2014, Anna and the Radja Sound Design Agency won a Red Dot for the Emporia sound strategy, and in December 2014 they will represent Sweden at Business of Design Week in Hong Kong.

In this podcast episode, Anna talks about the role of new technologies for product sound design and auditory user interfaces (AUI) … and silence.


Royalties and Audio Branding: What’s the best IP-strategy?

Is one of four workshops held on Academy Day on May 27th, 2015. In this workshop Reinher Karl shows ways to authors, producers, licensors and licensees of sound logos, sound snippets and short advertising music, how to deal with the system of collecting societies and new ways of monetizing music on the internet.
Learn more about the workshop.

Reinher Karl

Reinher Karl was born and raised at the foodhills of the Bavarian Alps where he finished school in 1989. After he had spent some time in England he started studying law in Erlangen and finished his studies in Hamburg. One of his reasons to move from Bavaria to Hamburg was to get the opportunity to watch home games of the FC St. Pauli on a regular basis.

After he had collected some experience in the music and media business and as a lawyer, he finally co-founded the German law firm Beiler Karl Platzbecker & Partner which has been delivering  a full service to companies from the creative industries and the IT sector since 2003. As a lawyer and Specialized Lawyer in Copyright and Media law his consulting work includes the marketing of rights and innovations, management of rights and cross-border-licensing. For his clients he secures, overlooks and protects trademarks, designs and utility model rights.

Since 2007 he has been Counsel of the Association of Independent Music Companies VUT e.V. representing more than 1,200 German independent medium-sized, small and micro music enterprises. In his areas of work he is a requested expert of decision-making and consultative bodies at the European, national and regional level. Reinher Karl is 45 years old and lives with his wife and his 7 year old daughter in Hamburg.