On Award Day, May 28th, 2015, the three categories GOLD, SILVER and BRONZE and an AUDIENCE award will be given to the nominated Best Practice Cases. The program of the day contains a keynote lecture followed by the presentation of the six Best Practice Cases, short gigs of the New Composer Talents and the Award Gala.
“…In 2012, Wiener Linien started a sound project to improve the quality of Vienna public transportation service. The aim was to inform the passengers in a more pleasant and clear way as well as to find a distinct audio identity. The focus was placed on the announcements and its speaker voice as well as the gong architecture. The sound concept evolves around Vienna’s defining audio motif: The Vienna waltz. The “Donauwalzer” and its 6/8 rhythm were the main musical inspiration for the 4-tone sound logo and the sound spectrum used in on-hold tunes, etc…”
“PH Media Group is a proud sponsor of the 2015 Audio Branding Congress. Since 1998, we’ve been transforming the caller experience with creative copywriting, world-class composition and industry-leading voice artistry, helping some of the world’s biggest brands sound as good as they look. As experts in audio branding, we’re looking forward to attending this year’s event in Berlin.”