Award Jury Member Paulo Dytz

ABA introduces the first member of the 2015 Awards jury:


Paulo Dytz

Paulo Dytz is the owner of B Sound Thinking, musician, music producer, public relations manager, but considers himself a Sound Thinker. He created a methodology, titled Sound Thinking, where the focus is to think strategically the sound to create value brands, regardless of the point of contact. Paulo has nearly 15 years of experience in developing sound projects for major brands such as Petrobras, Coca-Cola, GM, Tim, Hi, Kraft Foods, Olympikus, Renner Stores, Grendene, Tramontina, Wall Mart, RBS Group, Johnson & Johnson, Iguatemi, among other. He won several national and international awards, among them Cannes, Wave Festival, the Silver Audio Branding Awards 2013 / Moscow, EL OJO Grand Prix in 2013 / Buenos Aires Grand Prix in Weeby Awards / 2014 and finalist in 2014 Clio Music / NY.

In the podcast, Paulo talks about projects he is currently working on, gives his thoughts regarding technical innovations and digital media and let us know what he considers important developments and trends in audio branding amongst others.


Back To The Basics: Workshop at Academy Day

‘Back To The Basics: An Introduction to Audio Branding Best Practices’ is the title of the workshop given by Steve Keller on Academy Day May 27th, 2015.

Steve Keller will make an educational presentation designed to offer a taste of audio branding, opening your ears to the importance of defining what a brand sounds like. Emphasis is placed on practical insights and helpful tips that will help give you a foundational overview of audio branding best practices.
Learn more about the workshop.

steve keller
Steve Keller

Steve Keller is CEO of iV, an audio agency that specializes in the strategy, creation, evaluation and asset management necessary for successful audio branding initiatives. Since its launch in 2005, Keller has grown the business beyond the confines of the United States and into Europe, opening iV2 in Frankfurt, Germany in 2009, with business partner Uli Reese. Steve is an “audio branding ambassador, speaking and conducting workshops at international conferences (MIDEM, Cannes Lions International Festival of Creativity, Eurobest, Dubai Lynx, Transform MENA and Transform Hong Kong), professional organizations (AMA, AAF, Audio Branding Academy), universities, and a long list of global advertising agencies.