The Audio Logo Database is an online tool to research and investigate the acoustic marketplace especially for audio logos. It contains audio logos from all branches including the registered sound marks of the trademark offices. From now on, full access to the ALDB is free of charge. Get an account or login here: http://audio-logo-database.com/
Stever Keller, moderator of the Audio Branding Awards 2015 and workshop speaker, talks about his impressions of the event and other audio branding related topics.
We are pleased to announce that the Audio Branding Yearbook 2014/2015 is published.
In the Yearbook you will find the proceedings of the Audio Branding Awards 2015.
It contains a comprehensive summary article, award case studies, articles about licensing and legal matters, testing music in advertising and music and return on investment.