Roscoe Williamson of MassiveMusic is an expert in the field of audio branding. His company’s project KLM Sonic Branding was honoured as Best Practice Case at the Audio Branding Awards 2015.
Roscoe Williamson has over 12 years of experience working within companies at the forefront of the music industry such as MassiveMusic, ExtremeMusic, Universal Publishing Production Music and Warner/Chapell Production Music. Roscoe is currently Head of Sonic Branding at leading music agency MassiveMusic, where he has worked with brands as diverse as UBS bank, the Saudi Stock Exchange and the Premier League to create music, sound and voice strategies that stand the test of time. Roscoe has given talks on the subject of audio branding at events such London Design Festival, BIME conference Bilbao and Cannes Lions. He also contributes articles on the subject to publications such as Creative Review and Transform Magazine. A keen futurist with a vision for establishing innovative brand sound, this year Roscoe has worked with Samsung to develop their latest voice assistant, Bixby. Within his repertoire, he has also worked on Cannes Lion award winning interactive audio projects for ASOS. In April 2017, Roscoe and his team at MassiveMusic won the Gold Award for best use of audio branding with the Premier League at the Transform Awards Europe.