Scientific Advisory Board

Scientific Advisory Board


Professor Charles Spence

Professor Charles Spence is the head of the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University . He is interested in how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses to form the extraordinarily rich multisensory experiences that fill our daily lives. His research focuses on how a better understanding of the human mind will lead to the better design of auditory and multisensory products, brands, interfaces, and environments in the future. Charles has acted as a consultant for a number of multinational companies advising on various aspects of sensory design, including Unilever, Procter & Gamble, ICI, McDonalds, Starbucks, Quest, Firmenich, Britvic, Neurosense, and The Fat Duck restaurant.
Charles has published more than 400 articles over the last decade. He has been awarded the 10th Experimental Psychology Society Prize, the British Psychology Society: Cognitive Section Award, the Paul Bertelson Award, recognizing him as the young European Cognitive Psychologist of the Year, and, most recently, the prestigious Friedrich Wilhelm Bessel Research Award from the Alexander von Humboldt Foundation in Germany.
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Professor Nancy Puccinelli

Nancy Puccinelli holds a PhD in psychology from Harvard and comes to Saïd Business School from Northeastern University. Her consulting and field work includes companies such as Ritz Carlton hotel, Four Seasons hotel, Procter and Gamble, and Coca-Cola. She and her work have been featured on national TV in the US and the UK, particularly on the role of psychology in difficult markets. She is widely published in journals such as the Journal of Consumer Psychology, Journal of Retailing, and Journal of Business Research.
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Professor Adrian North

Adrian North obtained his PhD in music psychology in 1996 from the University of Leicester and subsequently joined the faculty there. He was appointed Professor of Psychology at Heriot Watt University in Edinburgh in 2007. In 2012, he was appointed Head of  School of Psychology and Speech Pathology at Curtin University, Australia. His research concerns musical taste, the impact of music on juvenile delinquency, and the role of music in consumer behaviour. His book, The Social and Applied Psychology of Music (with David Hargreaves) was published by Oxford University Press in 2008.
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Dr. Daniel Müllensiefen

Daniel Müllensiefen studied Systematic Musicology, Historic Musicology and Journalism at the universities of Hamburg (Germany) and Salamanca (Spain). He did his doctoral dissertation in Systematic Musicology on memory for melodies at the University of Hamburg and obtained his PhD in 2004. From 2006 until 2009 he worked as a Research Fellow in the Computing department at Goldsmiths College, University of London. Since 2009 he is a lecturer in the Psychology department at Goldsmiths and co-director of the Master’s course in Music Mind and Brain at Goldsmiths. In 2010 he was also appointed as Scientist in Residence with the London-based advertising agency DDB UK where he acts as a consultant and researcher, mainly on questions regarding the role of music in advertising and other commercial settings.
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Professor Wolfgang Mühl-Benninghaus

Wolfgang Mühl-Benninghaus is a Professor of Film Theory and History at the Humboldt-University of Berlin. He studied Economics, Business Administration and History in Berlin. He earned his doctorate at the Humboldt-University of Berlin in 1981 at the Institute for Cultural Studies. His main research interests are History of Media, Media Economics, New Media and Business Communication. Wolfgang Mühl-Benninghaus emphasizes transfer between the University and Economy. He is author and editor of several books and has also published in different journals.
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Professor Karsten Kilian

Prof. Dr. Karsten Kilian is one of Germany’s leading experts on brand strategy. With he has built up the most-respected website on brand management in the German-speaking world. After his graduate business studies at the University of Mannheim and the University of Florida, Karsten worked several years as consultant for Simon-Kucher & Partners. He received his Ph.D. from the University of St. Gallen for his research on brand personality. Karsten has been consulting medium-sized companies with regard to brand strategy for more then 10 years now. He is the author of more than 100 publi­cations on brand leadership and Professor for international management and marketing at Wuerzburg University of Applied Sciences. He is also the moderator of several brand conferences and a frequent keynote speaker on brand leadership at national and international marketing conferences.
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Professor Mike Friedrichsen

Mike Friedrichsen is a Professor of Media Economics and Media Business at the Stuttgart Media University. He studied Business Administration, Political Economics, Journalism and Political Sciences in Kiel, Mainz and Berlin. He earned his doctorate at the Free University of Berlin in 1996 at the Institute of empirical Market and Communication Research. His main research interests are Media Management and Media Economics, Digital Radio and Television, Music Business, New Media Technologies und Business Communication. Mike Friedrichsen emphasizes transfer between the University and Economy and leads several Networking Organisations. He is author and editor of several books and has also published in different journals.
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Dr. Klaus Frieler

Klaus Frieler received a diploma in Physics and a PhD in Systematic Musicology. From 2008 to 2012 he held a position as a  lecturer for Systematic Musicology at the University of Hamburg, followed by a three-month research stint at the Centre for Digital Music, Queen Mary College, London. Since autumn 2012 he is working as a post-doc researcher at the Hochschule für Musik Franz Liszt Weimar. Additionally, he also works as music expert witness (, scientific consultant and programmer. His main research interests are modelling of music cognition, music creativity, mathematical music theory, music information retrieval and popular music research.
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