Audio Branding Academy Team
The Audio Branding Academy is based on the commitment of young idealists and their passion for acoustic brand communication. The congresses in 2009, 2010 and 2011 could have never taken place without the support of a gracious team of audio branding, corporate design and music experts.
Kai Bronner studied media economics and graduated (graduate engineer) with a diploma thesis about audio branding in 2004. Since then, Kai Bronner gained experience in the field of audio branding, sound communication, sound design and has been supervising research projects on sound and crossmodal effects. In 2007 and 2009, he became the editor and author of two compilation books about Audio Branding. In 2009, Kai founded with his fellows Cornelius Ringe and Rainer Hirt the Audio Branding Academy in Hamburg. In addition to his general interest in music, his main research interests include sound communication, sound design, sound & multisensory connections.
Dr. Cornelius Ringe is Senior Partner of the Audio Branding Academy. He studied business administration at the University of Augsburg with major in advertising psychology and gained his PhD with his dissertation about “Brand Artist Partnerships” at the department of Musicology and Media Science at Humboldt-Universität zu Berlin. After some experience in music business at Universal Music, he first worked as brand consultant at the audio consulting group. Afterwards he was consultant at Jung von Matt/brand identity. In 2009, Cornelius founded with his fellows Kai Bronner and Rainer Hirt the Audio Branding Academy in Hamburg. As guest lecturer Cornelius introduced audio branding as subject at the Pop Academy Baden-Wuerttemberg – University of Popular Music and Music Business. As author of publications concerning audio branding and brand artist partnership his general field of research is sound identity, the meaning of music and sound in brand communications.
Rainer Hirt studied communication design at the University of Applied Sciences, Konstanz (Master of Arts). While still a communication design student, Rainer founded the corporate sound information portal www.audio-branding.de, which became well known in professional circles. Rainer acts as managing partner of audity, an agency specialised in audio branding with clients such as Danone, Symrise and Volkswagen. Rainer Hirt is also an author and co-producer of the compendium “Audio Branding” and since 2007, has been supervising various research projects with several universities. Additionally, Hirt has been a juror for the international red dot design award in 2008 and 2009. In 2009, Rainer founded with his fellows Kai Bronner and Cornelius Ringe the Audio Branding Academy in Hamburg.