Panel “Brand Sound Follows Function”

At Academy Day 2016 on September 21st, the Audio Branding Academy in cooperation with the Reeperbahn Festival organizes four workshops around the topics basics of audio branding, copyright and trademark law, sound of electro mobility and product sounds of the future.

On September 22nd at the panel Brand Sound Follows Function the workshops speakers Markus Bodden, Reinher Karl and Cornelius Ringe will discuss the impact of digitalization and latest technological developments on brand sound design. They will answer questions like “What could be the new strategies and which expertise is required to face the sonic future?”

The panel will be moderated by Prof. Thomas Görne, Professor for Audio Design and Audio Systems at Hamburg University of Applied Sciences.


Time & place:
September 22, 2016
3:00 pm – 4:45 pm
In Suite 716 in Arcotel Onyx Hotel, Reeperbahn 1, 20359 Hamburg

Welcome ABS member: MassiveMusic

We are pleased to welcome a new member of the Audio Branding Society:

MassiveMusic is a music agency with offices in Amsterdam, London, New York, Los Angeles and Shanghai. They believe in the social value of music – and how this transforms the way people connect and interact with brands. MassiveMusic develops music strategies for global brands, provide music search and licensing services, create innovative music activations and scout new talent.
Learn more about MassiveMusic