( ( ( ABA ) ) ) Audio Branding Academy

Program 2009

Program: 9:00 – 22:00

9:00	Open doors and check in
9:30	Prelude - seminar room 1
10:00	The impact of music on consumer behavior Prof. Dr. Adrian North School of Life Sciences, Heriot Watt University - seminar room 1 -
11:00	Sound branding – only the name is new Prof. Carl-Frank Westermann Creative Director, Sound Branding, MetaDesign AG Visiting professor at Sound Studies, UdK Berlin - seminar room 1 -	The sound of success – how to keep a brand orchestra in tune with its MARKnum opus Karsten Kilian Institute of Marketing, University of St.Gallen Founder of Markenlexikon.com - seminar room 2 -
12:00	Lunch break
13:00	Emotional Boosting. Die hohe Kunst der Kaufverführung Dr. Hans-Georg Häusel Chairman Gruppe Nymphenburg Consult AG Expert for neuromarketing, author of “Brain View” (2008) German language - seminar room 1 -	Sounds, the colours of blind people? Carsten Dethlefs Doctoral student, Institute for Barrier-free Information Technology, University of Applied Sciences Kiel - black box –
14:00	Wie viel Marke verträgt der Sound? Georg Rabbe Managing Partner, Klangwerk Brand Acoustics GmbH German language - seminar room 1 -	Functional Sounds - more than a ping Georg Spehr Sound Studies, Berlin University of the Arts - seminar room 2 -
15:00	Coffee break
15:30	Sound affects! Julian Treasure Chairman at The Sound Agency, London - seminar room 1 -	From hearing development, to psychoacoustics, to helping little ears Hans-Rainer Kurz Director of Education- and Knowledge Management, HörGut GmbH - seminar room 2 -
16:30	Tone defines content – Der Klang macht die Musik Walter Werzowa Composer of the Intel Audio Logo Musikvergnügen, Hollywood - seminar room 1 -	Seeing by ear Heiko Kunert Public relations, Association for Visually Impaired, Hamburg - black box -
18:00 –	Babylonian Branding: Audio, Acoustic, Sound or Sonic? Panel discussion with John Groves Managing Director, GROVES Sound Communications Wilbert Hirsch Senior Partner, audio consulting group Rainer Hirt Managing Partner, audity, owner of audio-branding.de Birgitte Rode Managing Director, Audio Management A/S Ruth Simmons Managing Director, soundlounge Moderator: Karsten Kilian (Markenlexikon.com) - seminar room 1 -
19:00	Get Together
22:00	End