Dr. Hans-Georg Häusel

Dr. Hans-Georg Häusel

Chairman Gruppe Nymphenburg Consult AG, expert for neuromarketing, author “Brain View”

Dipl. Psychologist, Chief Executive Officer Gruppe Nymphenburg Consult AG, Munich. Author of the bestsellers „Think Limbic! – Die Macht des Unbewussten verstehen und nutzen für Motivation, Management und Marketing“ (2000/2003) and “Brain Script / Brain View – Warum Kunden kaufen“ (2004/2008) and „Neuromarketing“ (2007). Within the scope of marketing brain research and its transfer to questions of consumers´ behaviour, marketing and brand management he is seen as one of the leading experts. Among his advisory customers there are a lot of international manufacturers of branded goods, business groups as well as service companies and banks. He is a member of the scientific advisory board of the journal “NeuroPsychoEconomics“. With his fascinating and innovative approach Dr. Häusel is a requested Keynote-Speaker on many national and international events. In the year 2008 he has been awarded by Unternehmen Erfolg® one of the 10 best speakers in the german speaking world.

Gruppe Nymphenburg Consult AG

Lecture:
Emotional Boosting. Die hohe Kunst der Kaufverführung

- German language –
In einem spannenden Vortrag stellt Dr. Hans-Georg Häusel die neuesten Erkenntnisse der Hirnforschung für das Marketing vor und zeigt welchen großen Stellenwert der auditive Wahrnehmungskanal bei Emotionalisierungsstrategien hat.

Themen sind:
No emotions- no Money: Nur Emotionen schaffen Wert im Gehirn
Thronsturz im Kopf: Die Macht des limbischen Systems und der Emotionen
Wie Emotionen, Motive und Werte im Gehirn verarbeitet werden
Cue Management: Die große Wirkung der unbewussten Signale
Das multisensorische Gehirn 1+1+1+1+1 = 10
Wie starke Marken im Gehirn entstehen und wie sie wirken

No emotions – no money: only emotions create value in the brain Secret drivers in the brain: The power of emotions and the limbic system How are emotions, motives and values processed in the brain Cue Management: Big effects of unconscious signals The multi-sensory brain: 1+1+1+1+1 = 10 How strong brands emerge in the brain and how they affect the consumer