On November 5th, 2010 the Audio Branding Academy is organizing the second Audio Branding Congress in Hamburg, Germany. There was an official call for best practice cases in the field of audio branding and music marketing. Until August 31th, the public could vote on selected cases on ICAB // International Community for Audio Branding.
And the winners are:
What Does Amsterdam Sound Like?
Client: City of Amsterdam, The Netherlands
Agency: MassiveMusic, Amsterdam, The Netherlands
CNN International Rebrand
Client: CNN International
Agency: Expansion Team, New York, USA
A case study of the development and implementation of a Sound Identity for DATEV eG
Client: DATEV eG, Nuremberg, Germany
Agency: Groves Sound Branding GmbH, Hamburg, Germany
Sound Branding @ Siemens
Client: Siemens AG
Agency: MetaDesign AG, Berlin, Germany
Client: UNIMED-Rio, Brazil
Agency: Zanna Sound, Rio de Janeiro, Brazil
These cases will be presented at the Audio Branding Congress in November.