Web 2.0

Program 2010

PDF download

8:45 am

open doors and check in


9:15 am – 9:30 am

 

Prelude

Audio Branding Academy, Germany

Room: green foyer


9:30 am – 10:30 am

 

Sound Design: How understanding the brain of the consumer can enhance
auditory and multisensory product/brand development

Prof. Dr. Charles Spence (University of Oxford, England)

Room: green foyer

 


10:30 am – 11:30 am

 

AUDI Corporate Sound

Margarita Bochmann (AUDI AG, Ingolstadt, Germany)

Room: green foyer

 


11:30 am – 12:00 pm

 

Audio Branding Barometer 2010

Audio Branding Academy, Germany

Room: green foyer

 


12:00 pm – 1:00 pm

 

Lunch break

(Poster session in green seminar room)

 


1:00 pm – 1:50 pm

 

CNN International Rebrand

Alex Moulton (Expansion Team, New York, USA)

Room: green foyer


Sound Branding @ Siemens

Jürgen Barthel (Corporate Communications, Siemens AG, Germany)

Marcel Kloppenburg (Sound Branding, MetaDesign AG, Berlin, Germany)

Room: orange seminar room 1


Unimed-Rio Case Study

Zanna (Zanna Sound, Rio de Janeiro, Brazil)

Room: orange seminar room 2


Blind am Steuer

Ralf Mackel (Blind racing driver)

Talk in absolute darkness!

Only in German language!

Room: black box


1:50 pm – 2:40 pm

 

A case study of the development and implementation of a Sound Identity
for DATEV eG

Claus Fesel (Head of Central Marketing DATEV eG, Nuremberg, Germany)

John Groves (CEO GROVES Sound Branding GmbH, Hamburg, Germany)

Room: green foyer

What Does Amsterdam Sound Like?

Michiel Cremers (MassiveMusic, Amsterdam, The Netherlands)

Room: orange seminar room 1


Sound Design for New Products: Interactions with Technical Functionalities and Branding

Prof. Dr. Torsten Teichert, Daniel Wagenführer (University of Hamburg, Germany)

Room: orange seminar room 2


Blind am Steuer (Wiederholung)

Ralf Mackel (Blind racing driver)

Talk in absolute darkness!

Only in German language!

Room: black box


2:40 pm – 3:30 pm

 

Sound Design for Silent Vehicles: Security – Identity – Emotion

Dr. Markus Bodden (Product Sound, Essen, Germany)

Room: green foyer

Sound, Color, Space – Synesthetic Design

Dr. Michael Haverkamp (Ford Engineering Centre Cologne, Germany)

Room: orange seminar room 1


Sound Communication – Towards a new understanding of briefing communication in the sound branding process

Cornelius Stiegler (Berlin University of the Arts)

Room: orange seminar room 2


3:30 pm – 4:30 pm

 

Coffee Break

(Poster session in green seminar room)

 


4:30 pm – 5:30 pm

 

Sound for Electric Vehicles

Dr. Gianpaolo D’Amico / Sara Lenzi (Lorelei – acoustic & sound design agency, Italy)

Dr. Jorge Seco (FIAMM, Italy)

Room: green foyer


Quantifying perception of sound in a branding context

Jesper Ramsgaard, (DELTA SenseLab, Denmark)

Room: orange seminar room 1


Background Music at the Point of Sale in Austria – acceptance caused by lifestyle fit

Prof. Dr. Herbert Bruhn, (University of Flensburg, Germany)

Room: orange seminar room 2


5:30 pm – 6:30 pm

 

What Will the Car of the Future Sound Like?

Panel discussion with:

Dr. Fabian Evert (BMW, Munich, Germany)

Prof. Dr. Charles Spence (University of Oxford, England)

Dr. Jorge Seco (FIAMM, Italy)

Dr. Markus Bodden (Product Sound, Essen, Germany)

Sara Lenzi (Lorelei – acoustic & sound design agency, Italy)

Moderation: Karsten Kilian (University of St. Gallen, Markenlexikon.com)

Room: green foyer


PDF download

http://176.28.8.192/aba/?page_id=2122
We Support