Program 2010
8:45 am
open doors and check in
9:15 am – 9:30 am
Prelude
Audio Branding Academy, Germany
Room: green foyer
9:30 am – 10:30 am
Prof. Dr. Charles Spence (University of Oxford, England)
Room: green foyer
10:30 am – 11:30 am
Margarita Bochmann (AUDI AG, Ingolstadt, Germany)
Room: green foyer
11:30 am – 12:00 pm
Audio Branding Academy, Germany
Room: green foyer
12:00 pm – 1:00 pm
Lunch break
(Poster session in green seminar room)
1:00 pm – 1:50 pm
Alex Moulton (Expansion Team, New York, USA)
Room: green foyer
Jürgen Barthel (Corporate Communications, Siemens AG, Germany)
Marcel Kloppenburg (Sound Branding, MetaDesign AG, Berlin, Germany)
Room: orange seminar room 1
Zanna (Zanna Sound, Rio de Janeiro, Brazil)
Room: orange seminar room 2
Ralf Mackel (Blind racing driver)
Talk in absolute darkness!
Only in German language!
Room: black box
1:50 pm – 2:40 pm
A case study of the development and implementation of a Sound Identity
for DATEV eGClaus Fesel (Head of Central Marketing DATEV eG, Nuremberg, Germany)
John Groves (CEO GROVES Sound Branding GmbH, Hamburg, Germany)
Room: green foyer
What Does Amsterdam Sound Like?
Michiel Cremers (MassiveMusic, Amsterdam, The Netherlands)
Room: orange seminar room 1
Sound Design for New Products: Interactions with Technical Functionalities and Branding
Prof. Dr. Torsten Teichert, Daniel Wagenführer (University of Hamburg, Germany)
Room: orange seminar room 2
Blind am Steuer (Wiederholung)
Ralf Mackel (Blind racing driver)
Talk in absolute darkness!
Only in German language!
Room: black box
2:40 pm – 3:30 pm
Sound Design for Silent Vehicles: Security – Identity – Emotion
Dr. Markus Bodden (Product Sound, Essen, Germany)
Room: green foyer
Sound, Color, Space – Synesthetic Design
Dr. Michael Haverkamp (Ford Engineering Centre Cologne, Germany)
Room: orange seminar room 1
Cornelius Stiegler (Berlin University of the Arts)
Room: orange seminar room 2
3:30 pm – 4:30 pm
Coffee Break
(Poster session in green seminar room)
4:30 pm – 5:30 pm
Dr. Gianpaolo D’Amico / Sara Lenzi (Lorelei – acoustic & sound design agency, Italy)
Dr. Jorge Seco (FIAMM, Italy)
Room: green foyer
Quantifying perception of sound in a branding context
Jesper Ramsgaard, (DELTA SenseLab, Denmark)
Room: orange seminar room 1
Background Music at the Point of Sale in Austria – acceptance caused by lifestyle fit
Prof. Dr. Herbert Bruhn, (University of Flensburg, Germany)
Room: orange seminar room 2
5:30 pm – 6:30 pm
What Will the Car of the Future Sound Like?
Panel discussion with:
Dr. Fabian Evert (BMW, Munich, Germany)
Prof. Dr. Charles Spence (University of Oxford, England)
Dr. Jorge Seco (FIAMM, Italy)
Dr. Markus Bodden (Product Sound, Essen, Germany)
Sara Lenzi (Lorelei – acoustic & sound design agency, Italy)
Moderation: Karsten Kilian (University of St. Gallen, Markenlexikon.com)
Room: green foyer
