Institute of Marketing, University of St.Gallen, Markenlexikon.com

Karsten Kilian has built up the most-respected website on brand management in the German-speaking world: Markenlexikon.com. He studied marketing and international management in the MBA program at the University of Florida and received his graduate degree of a Diplom-Kaufmann (equivalent to an MBA) at the University of Mannheim.
He then worked several years as a consultant for Simon-Kucher & Partners in Bonn, before starting an extensive research project at the University of St. Gallen. Karsten has been a university lecturer in Germany and abroad for more then seven years now. He is author of more than 40 book contributions and professional articles. Karsten advises medium-sized companies on their brand strategy, he regularly conducts management seminars and frequently speaks at national and international marketing conferences.
University of St.Gallen
Markenlexikon.com

Karsten Kilian will moderate the panel discussion:
What Will the Car of the Future Sound Like?