Program 2011
8:45 am
Open doors and check in
9:15 am – 9:25 am
Prelude
Audio Branding Academy, Expansion Team
2nd floor
9:30 am – 10:10 am
Martyn Ware (Sonic ID)
2nd floor
10:15 am – 10:30 am
Dr. Klaus Frieler (Audio Branding Academy)
2nd floor
10:30 am – 10:50 am
Coffee Break
10:50 am – 11:10 am
Evolution of Audio Branding in Mobile Devices at Nokia
Tapio Hakanen (Nokia)
2nd floor
Caveat Emptor: Towards an Examination of Emerging Best Practices in the Audio Branding Industry
Steve Keller (Cedarville University)
3rd floor
11:15 am – 11:35 am
Droid Does - The Doing of Droid
Stephen Dewey (Machine Head)
(Unfortunately, Mark Koelfgen and Jerry Krenach (mcgarrybowen) had to cancel their speaking due to scheduling conflicts.)2nd floor
Free Associative Profiling on Sound Logos – an Exploratory Study
Julie Winther (DELTA SenseLab)
3rd floor
11:40 am – 12:00 am
2nd floor
Mobile Branding – Innovative Part of New Marketing Activities
Prof. Dr. Mike Friedrichsen (Stuttgart Media University), Prof. Dr. Wolfgang Mühl-Benninghaus (Humboldt-University of Berlin)
3rd floor
12:00 am – 1:00 pm
Lunch Break
1:00 pm – 1:20 pm
Award – Case Study: DiBaDu – a Brand Promise Made Audible
Waltraud Niemann (ING-DiBa)
2nd floor
1:25 pm – 1:45 pm
Award – Case Study: Vienna Tourist Board – Sound Identity
Claudia Meinschad (Vienna Tourist Board), Herwig Kusatz (Sound Strategy)
2nd floor
1:50 pm – 2:10 pm
Award – Case Study: Sabesp Sound Branding
Zanna (Zanna Sound)
2nd floor
2:15 pm – 2:35 pm
Award – Case Study: SNCF Sound Identity Program
Michaël Boumendil (Sixième Son)
2nd floor
2:40 pm – 3:00 pm
Award – Case Study: Voice and Sound Logo for the Brand Airela
Paulo Dytz (B Sound Thinking), Leandro Tonetto (Zooma), Fabiola Lima (Dominiu)
2nd floor
3:05 pm – 3:25 pm
Award – Case Study: Acoustic Branding in All Dimensions – UBS
Wilbert Hirsch (audio consulting group)
2nd floor
3:25 pm – 4:30 pm
Coffe Break
4:30 pm – 4:50 pm
Contours and Conventions – Communicating Information and Emotion
Russ Jones (Condiment Junkie)
2nd floor
5:00 pm – 6:00 pm
Mobile Audio Branding – Spacial Pollution or Good Vibrations?
Panel Discussion with:
Tapio Hakanen (Nokia)
Russ Jones (Condiment Junkie)
Paul Kalbfleisch (former VP of Brand Creativity, BlackBerry)
Josh Rabinowitz (Grey Group)
Stephen Dewey (Machine Head)
Noel Franus (Crispin Porter + Bogusky, USA)
Moderation: Dr. Karsten Kilian (Markenlexikon.com)
2nd floor
6:10 pm – 6:30 pm
Audio Branding Award 2011 - Ceremony
2nd floor
