Paul Kalbfleisch is an innovative marketing executive with a unique breadth of experience gained with global and national leaders in technology, financial services and creative agencies. For 10 years Paul had managed and grew the BlackBerry brand in a variety of roles, most recently as VP of Brand Creativity. In that time he established the core communication framework of the brand in the Enterprise market and helped transfer that brand successfully into the prosumer space. He also introduced sub brands such as BlackBerry Bold, Pearl and Curve as well as ground breaking Social media/sponsorship programs with U2, Will.I.Am, The Black Eyed Peas and numerous product placement initiatives.

With a keen understanding of strategy and planning as well as a solid creative background, Paul has lead these and other successful marketing programs for BlackBerry and other brands. Rounding out his varied collection of talents, Paul is also a writer, photographer and accomplished musician and composer. He has been a winner of the Billboard Magazine World Song Competition. His blogs are shortgaze.blogspot.com and artunderus.tumblr.com

Presentation: Epic Music as Brand Anthems

Music can be used as an audio signature for brands. A unique expression that complements a logo. But, music is much more powerful than that – it stirs deep universal emotions within humans and unites/defines sub cultures within society. Those are goals also held by many of today’s brands yet examples of epic music being leveraged by brands are few and far between. Paul Kalbfleisch, former VP of Branding and Creativity for BlackBerry discusses this broad topic and provides examples of how epic music can be used as brand anthems.

Panelist: Mobile Audio Branding – Spatial Pollution or Good Vibrations?