Helsinki based sound designer/producer/DJ Tapio Hakanen’s one true passion is sound. For a a long time he has been balancing between the cutting edge electronica scene and working with major brands with their use of sound. His past clients include Capgemini, Grey, Lowe & Partners, London Science Museum, NRJ and Warner.
For the past three years he has been managing the sound design team at Nokia where he is responsible for the creation of Nokia’s audio brand assets and has been handling delivery of sounds to over one billion Nokia devices. Prior to this Tapio was working in the gaming world where he sound designed Disney’s virtual Disney World “VMK” to celebrate their 50th anniversary. He has worked on numerous award winning ad campaigns, movies and games, has won numerous “Producer of the Year” awards and has been featured in the Financial Times and BBC Radio 1.
Tapio’s artist alter ego “Orkidea” has been DJing for 20 years and is regarded as Finland’s most respected DJ. He has travelled globally performing in venues like Pacha and Ministry of Sound, released several Top 40 albums on Universal Music and scored a Xmas week #1 position on the finnish singles chart. During the years the likes of Paul Oakenfold and DJ Tiesto have turned to him for his remix skills and he has warmed up arenas for dance music heavyweights such as the Chemical Brothers and The Prodigy.
Presentation: Evolution of Audio Branding in Mobile Devices at Nokia
Nokia Tune was first introduced as the default ringtone in Nokia devices in 1994 and thus began audio branding at Nokia. This talk will take us through the evolution of Nokia’s various audio brand assets. I’ll also discuss the current design methods that are in place for creating and updating them. I will present what goes into creating a holistic sound experience within a mobile OS, how we test the sounds and what kind of cultural aspects we need to consider. I will also explore some of the brand thinking behind Nokia’s audio identity and how we have engaged people in co-creating branded audio with us.