Congress Videos 2011
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Martyn Ware: The Future of Sonic Branding
Dr. Klaus Frieler: The Audio Branding Barometer 2011
Tapio Hakanen: Evolution of Audio Branding in Mobile Devices at Nokia
Steve Keller: Examination of Emerging Best Practices in the Audio Branding Industry
Stephen Dewey: Droid Does – The Doing of Droid
Julie Winther: Free Associative Profiling on Sound Logos – an Exploratory Study
Paul Kalbfleisch: Epic Music as Brand Anthems
Waltraud Niemann: Award Case Study: DiBaDu – a Brand Promise Made Audible
C. Meinschad / H. Kusatz: Award Case Study: The Modern Sound of Vienna
Zanna: Award Case Study: Sabesp Sound Branding
P. Dytz / L. Tonetto / F. Lima: Award Case Study: Voice and Sound Logo for the Brand Airela
W. Hirsch: Award Case Study: Acoustic Branding in All Dimensions – UBS
R. Jones: Contours and Conventions – Communicating Information and Emotion
Panel Discussion: Mobile Audio Branding – Spatial Pollution or Good Vibrations?
Congress Interview: Tapio Hakanen
Congress Interview: Michaël Boumendil
Congress Interview: Wilbert Hirsch
Congress Interview: Martyn Ware
Congress Interview: Paul Kalbfleisch
