Academy Day 2016

Academy Day 2016


After five years of hosting events overseas the Audio Branding Academy is going back to its Hanseatic roots. This year’s Academy Day will be held in Hamburg in cooperation with the Reeperbahn Festival on 21st September where four workshops will take place.

The Reeperbahn Festival is considered one of the worldwide most important meeting points in the music scene. It is not only Germany’s greatest club festival, but it also hosts the international music and digital economy conference NEXT. The Academy Day will complete the range the conference offers with half day workshops on the topics audio branding, copyright and trademark law, sound of electro mobility and sonic interaction design.

On September 22nd at the panel Brand Sound Follows Function the workshops speakers Markus Bodden, Reinher Karl and Cornelius Ringe will  discuss the impact of digitalization and latest technological developments on brand sound design. They will answer questions like “What could be the new strategies and which expertise is required to face the sonic future?”

The panel will be moderated by Prof. Thomas Görne, Professor for Audio Design and Audio Systems at Hamburg University of Applied Sciences.

Workshop tickets include access to all conference sessions (keynotes, talks, panels, workshops), to the Reeperbahn Festival Lounge and to the Reeperbahn Festival’s password secured delegates database.

Workshop Program