Workshops 2016

Workshop Program


On Academy Day 2016 at the Reeperbahnfestival in Hamburg, the Audio Branding Academy offers the following workshops. The workshops will be held at the central festival hotel Arcotel Onyx Hamburg (Locations Map).

September 21,
9:00 am – 1:00 pm
Workshop 1
Royalties, Rights and the Art of Creating Legally Compliant Sound-alikes
Workshop 2
Sound of E-Mobility. What if your Porsche has no sound anymore?
Reinher Karl, BKP & Partner Dr. Markus Bodden, neosonic
September 21,
2:00 pm – 6:00 pm
Workshop 3
What is Audio Branding?
Basics – History – Practice Cases
Workshop 4
Designing Interactive Sonic Identities: Potentials, Challenges, Methods
Dr. Cornelius Ringe, Audio Branding Academy Daniel Hug, University of Applied Sciences Northwestern Switzerland & Zurich University of the Arts
Workshop tickets include a ‘Sesssions Only Ticket’ of the Reeperbahnfestival

On September 22nd at the panel Brand Sound Follows Function the workshops speakers Markus Bodden, Reinher Karl and Cornelius Ringe will  discuss the impact of digitalization and latest technological developments on brand sound design. They will answer questions like “What could be the new strategies and which expertise is required to face the sonic future?”

The panel will be moderated by Prof. Thomas Görne, Professor for Audio Design and Audio Systems at Hamburg University of Applied Sciences.

Time & place:
September 22, 2016
3:00 pm – 4:45 pm
In Suite 716 in Arcotel Onyx Hotel, Reeperbahn 1, 20359 Hamburg

Access to all sessions (keynotes, talks, panels, workshops), access to the Reeperbahn Festival Lounge, access to the Delegates Database. NOT included: access to concerts and showcases, networking events, shows (e.g. Ray’s Reeperbahn Revue), film or literature, no access to local public transportation.