On Academy Day 2016 at the Reeperbahnfestival in Hamburg, the Audio Branding Academy offers the following workshops. The workshops will be held at the central festival hotel Arcotel Onyx Hamburg (Locations Map).
9:00 am – 1:00 pm
Royalties, Rights and the Art of Creating Legally Compliant Sound-alikes
Sound of E-Mobility. What if your Porsche has no sound anymore?
|Reinher Karl, BKP & Partner||Dr. Markus Bodden, neosonic|
2:00 pm – 6:00 pm
What is Audio Branding?
Basics – History – Practice Cases
Designing Interactive Sonic Identities: Potentials, Challenges, Methods
|Dr. Cornelius Ringe, Audio Branding Academy||Daniel Hug, University of Applied Sciences Northwestern Switzerland & Zurich University of the Arts|
Workshop tickets include a ‘Sesssions Only Ticket’ of the Reeperbahnfestival
On September 22nd at the panel Brand Sound Follows Function the workshops speakers Markus Bodden, Reinher Karl and Cornelius Ringe will discuss the impact of digitalization and latest technological developments on brand sound design. They will answer questions like “What could be the new strategies and which expertise is required to face the sonic future?”
The panel will be moderated by Prof. Thomas Görne, Professor for Audio Design and Audio Systems at Hamburg University of Applied Sciences.
Time & place:
September 22, 2016
3:00 pm – 4:45 pm
In Suite 716 in Arcotel Onyx Hotel, Reeperbahn 1, 20359 Hamburg
Access to all sessions (keynotes, talks, panels, workshops), access to the Reeperbahn Festival Lounge, access to the Delegates Database. NOT included: access to concerts and showcases, networking events, shows (e.g. Ray’s Reeperbahn Revue), film or literature, no access to local public transportation.