Program 2012
8:30 am
Open doors and check in
9:00 am
Prelude
Audio Branding Academy
9:05 am – 9:20 am
Introduction
Julian Treasure (Moderator of the congress day)
9:25 am – 9:55 am
Enhancing Multisensory Experiences and Brands Through Sound
Professor Charles Spence (Department of Experimental Psychology, Oxford University)
10:00 am – 10:30 am
The Role of Consumer Research in Audio Branding
Professor Nancy Puccinelli (Saïd Business School, Oxford University)
10:30 am – 11:10 am
Coffee Break
11:10 am – 11:30 am
Dr. Klaus Frieler (Audio Branding Academy)
11:35 am – 12:00 am
Product-Related Sounds Speed Visual Search
Dr. Klemens Knöferle (Crossmodal Research Laboratory, Oxford University)
12:05 pm – 12:30 pm
Implicit and Explicit Effects of Music on Brand Perception in TV Ads
Dr. Daniel Müllensiefen (Goldsmiths College, University of London)
12:30 pm – 1:40 pm
Lunch Break
1:40 pm – 2:00 pm
Award – Case Study: Nokia
Henry Daw (Nokia)
2:05 pm – 2:25 pm
Award – Case Study: Globosat
Natalia Lannes, Guilherme Flarys (Gomus)
2:30 pm – 2:50 pm
Award – Case Study: DKSH
Alexander Wodrich (Wodrich Audio Branding)
2:55 pm – 3:15 pm
Award – Case Study: Renfe
Juan Corrales (Flyabit)
3:15 pm – 4:10 pm
Coffee Break
4:10 pm – 4:30 pm
Award – Case Study: Harrods
Speaker to be confirmed
4:35 pm – 4:55 pm
Award – Case Study: Dell
Susan Aminoff (Elias Arts)
5:00 pm – 5:20 pm
Award – Case Study: The Linde Group
Michele Arnese, Rudi Mauser (amp)
5:30 pm – 6:30 pm
Audio Branding: Art, Science or the Art of Science?
Panel Discussion with:
Professor Charles Spence (Department of Experimental Psychology, Oxford University)
Professor Nancy Puccinelli (Saïd Business School, Oxford University)
Henry Daw (Nokia)
Alexander Wodrich (Wodrich Audio Branding)
Adrion Porter (FusionFlow Media)
Rayan Parikh (Elias Arts)
Moderation: Julian Treasure
6:35 pm – 6:50 pm
Audio Branding Award 2012 - Ceremony
8:00 pm
