Daniel began his career as a media planner with Aegis Group before joining Publicis Groupe as a planner on the prestigious Renault account. During his work with this iconic French brand, he pioneered a data-based approach to music selection, cross-referencing car-buying data with music purchasing and radio listening data to build a model for selecting music for advertising.
A year after joining Capital Radio plc in 1998 as a creative consultant for brands, he formed Sonicbrand UK, the world’s first sonic branding agency with British American Tobacco as a founding client. ‘An Introduction to Sonic Branding’ became the world’s first book on the subject when published in 2003 and set the blueprint for an industry that has been adopted by every major market and has revolutionized the relationships between brands and music.
In 2009 Daniel joined Cutting Edge Group and subsequently founded CORD as its primary interface to the brand and advertising industries. Since that time, CORD has grown through significant partnerships with McCann and JWT and has established a unique position as the Music Agency of Record for Nestle’s flagship brand, NESCAFÉ.
Presentation: Award Case Study – Fruttare