Sources

audio branding

audio-branding.de (corporate-sound-portal)

Audio-Branding.info (all about the Audio Branding publications)

ICAB // International Community for Audio Branding

researchers club (forum for acoustic branding – German)

Sound Branding Blog (Blog of audio branding expert Karlheinz Illner)

music marketing

Popsponsoring (Informations about popsponsoring – German)

 

brand management

Markenlexikon (brand knowledge from A to Z – German)

markentransfer.de (Portal for brand stretching)