Audio Branding Yearbook 2013/2014
After previous events in Hamburg, New York and Oxford, the Audio Branding Congress 2013 took place in Moscow. The Audio Branding Academy organized the event in cooperation with the Higher School of Economics Moscow, the Humboldt University Berlin and its Russian partner DigiSky.
According to the motto „Sound Opportunities“, technological trends as well as the conditions for the development of new business in the Russian market were being discussed by experts from 15 countries. Furthermore, the Audio Branding Award 2013 was given to the best practice cases presented at the Congress.
In the Yearbook of 2013/2014 you will find the proceedings of the Audio Branding Congress 2013. Included is a comprehensive summary article, impressive best practice case studies, contributions from the scientific Call for Papers 2013 as well as a documentation of the market survey Audio Branding Barometer 2013. The Yearbook also contains results of a study, analysing 300 top brands in 10 countries with regards to their use of music and sound and articles about current developments and opportunities in the audio branding industry.