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Audio Branding Congress 2012
No. 61 – 20th of November 2012
Adrion Porter is the Founder and Chief Engagement Officer at FusionFlow Media, an audio branding and marketing consultancy. His focus is helping brands establish a distinctive identity, engage effectively across media platforms, and break through the marketplace clutter using the emotional power of music and sound. With over 15 years of marketing leadership positions for different companies, Adrion has always wanted to combine his strong passion for psychoacoustics and music with his brand strategy expertise. His mission now is to elevate audio as an essential asset for brand equity and engagement.
Adrion holds an MBA from Vanderbilt University, and a Bachelor’s of Business Administration from University of Memphis. He also blogs about his thoughts on audio branding and other interests on his personal website at www.adrionporter.com. A passionate speaker, he enjoys talking to audiences about a variety of topics, including the power of sound, emotion, and brand strategy.
Adrion will take part at the panel discussion Audio Branding: Art, Science or the Art of Science?
No. 60 – 19th of November 2012
Michele Arnese, designed in Italy and assembled in Germany, is co-founder and co-owner of amp – audible brand and corporate communication. He has a degree in Engineering at University of Pisa and worked more than 10 years as management consultant for major German and international companies. His passion for music could take advantage from the experience of methods, strategy and ideas: he is the head of strategy and consultancy at amp.
Rudi Mauser, born in Germany, is co-founder and co-owner of amp – audible brand and corporate communication. He studied music at the Richard Strauss Conservatory in Munich and has been working more than 20 years as musician and composer for numbers of international artists and film & TV productions/theatres/brands. This experience helped him to develop over the years a profound knowledge about the function and the emotional effect of music: he is the head of music and production at amp.
At the congress Michele and Rudi will present the Linde Case for the Audio Branding Award 2012.
No. 59 – 16th of November 2012
Alexander Wodrich is the managing director of Wodrich Audio Branding. After receiving his university degree in business and marketing communications, he launched his career at the Frankfurt-based advertising agency “Wunderman” (Young & Rubicam) in 1998, and later joined Germany’s largest agency for branding and corporate identity, MetaDesign in Berlin, to work for clients such as DHL, Lufthansa and Volkswagen. In 2007 he became a member of the MetaDesign management board, responsible for the audio branding and motion graphics departments. He founded his own audio branding consultancy in 2010.
Alexander will present the case study DKSH Audio Branding for the Audio Branding Award and take part at the panel discussion Audio Branding: Art, Science or the Art of Science?
No. 58 – 15th of November 2012
Daniel Müllensiefen studied Systematic Musicology, Historic Musicology and Journalism at the universities of Hamburg (Germany) and Salamanca (Spain). He did his doctoral dissertation in Systematic Musicology on memory for melodies at the University of Hamburg and obtained his PhD in 2004. From 2006 until 2009 he worked as a Research Fellow in the Computing department at Goldsmiths College, University of London. Since 2009 he is a lecturer in the Psychology department at Goldsmiths and co-director of the Master’s course in Music Mind and Brain at Goldsmiths. In 2010 he was also appointed as Scientist in Residence with the London-based advertising agency DDB UK where he acts as a consultant and researcher, mainly on questions regarding the role of music in advertising and other commercial settings.
At the congress Daniel will present his paper: Implicit and Explicit Effects of Music on Brand Perception in TV Ads
No. 57 – 14th of November 2012
Henry Daw works as a Principal Sound Designer for Nokia, based at the Nokia Design Studio in central London. Henry’s musical background started out very early with the classical piano, which later on progressed to creative music technology. This culminated in a Music Degree at RWCMD in Cardiff with a Principal Study in Music Technology. After graduating in 2002 Henry relocated to Tampere Finland where he would form part of the new Nokia Sound Design Team – Henry has since overseen the development of Nokia sound for over 10 years.
Henry will present the Nokia case for the Audio Branding Award and take part at the panel discussion Audio Branding: Art, Science or the Art of Science?
No. 56 – 13th of November 2012
Rayan joined Elias Arts in 2003 to conquer the last frontier of integrated marketing: audio. Deploying his experience in branding, UX and experiential marketing, Rayan formalized the core components of Elias’ audio branding methodology, including best practices and audio branding taxonomies, and has helped develop Audio Identity Systems for Cisco, Nike, American Express, Coca-Cola, Citi, Orange Wireless, and Sun Microsystems. Rayan has created numerous “Best Practices” modules and authored White Papers and book chapters on the discipline of Audio Branding. Prior to joining Elias Arts, Rayan was Director of Brand Strategy for The Futurebrand Co. in New York, where he oversaw key branding and identity programs for companies including Saudi Aramco, Trivent Financial and PricewaterhouseCoopers. Rayan holds a BA in European History from the University of North Carolina at Chapel Hill, and a MBA from Georgetown University in Washington DC.
Rayan will participate in the panel discussion Audio Branding: Art, Science or the Art of Science?
No. 55 – 12th of November 2012
Coming from a background in musicology, Klemens Knöferle obtained a Ph.D. in Marketing from the University of St. Gallen, Switzerland, and is now a postdoctoral fellow at the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University. His research focuses on how sensory aspects of products and retail environments influence consumers’ emotions, perceptions, preferences, and behaviour. Klemens is particularly interested in interactions between different sensory modalities, and builds on current insights from the fields of cognitive psychology and psychophysics into how our various senses process information and interact with each other. Moreover, Klemens specializes in the influence of auditory cues (such as product-inherent sounds and music) on consumer behaviour.
At the congress Klemens will present the findings of his paper Product-Related Sounds Speed Visual Search
No. 54 – 9th of November 2012
Susan has spent her career at the forefront of emerging branding and marketing practices, helping clients leverage innovative tools for brand impact and advantage. As Managing Director of Elias Arts Audio Branding Division, Susan helps brands strategically leverage the use of music and sound for deeper emotional engagement with their consumers, partners and employees; to create greater marketplace distinction; and to help brands create coherency across touchpoints — yielding bottom line results. While the power of audio has been recognized for decades, its use as a long term branding and enterprise transforming tool is only beginning to be understood.
Susan will present the case Show Me The Metrics! (Dell) for the Audio Branding Award.
No. 53 – 8th of November 2012
Juan has been executive in the music and advertising industries, composer, music producer, branding & advertising pro and digital entrepreneur. Licenced in Business administration and master in ebusiness, he worked in peermusic (4th global music publisher) as General Manager for Latin American Operations and European Film&Tv Director before moving in 2001 to the Advertising and Digital world where he stayed for 10 years in BBDO working for top international and local brands (Mercedes, Pepsi, Chrysler, Canal+, Amnesty International…) and receiving multiple awards such as Cannes Gold Lions or DMA Diamond&Gold Echo among many others. He was Managing Director for development and Digital in Contrapunto BBDO and member of the board when he left the company in 2011 to found Flyabit.
Juan will present the case Renfe Sound Branding for the Audio Branding Award.
No. 52 – 29th of August 2012
Prof. Florian Käppler is a composer and the founder of KLANGERFINDER GmbH & Co KG, Stuttgart’s studio for audio communication, a member of the Art Director’s Club, Germany and co-founder of the interdisciplinary study course, music design at the Staatliche Hochschule für Musik, Trossingen and Furtwangen University. On 1st October 2011, Prof. Käppler was appointed Head of the audiodesign department of the Hochschule der populären Künste in Berlin (HdpK -University of Applied Sciences). His sound design projects have gained international awards including Red Dot Awards, ADC Nails, the Adolf-Grimme Preis and the Berlin International Film Festival’s golden bear.
Florian is a member of this year’s Audio Branding Award jury. In this podcast he talks about his criteria for excellent audio branding and gives his views on audio branding in general:
No. 51 – 27th of August 2012
Carl-Frank Westermann, founder of the Agency for Auditory Brand Development WESOUND, was born in Hamburg and studied business administration, psychology and music. A former member of Fehlfarben, a German band, he is one of the initiators of the master’s program in sound studies at the University of the Arts in Berlin. Westermann is a member of the Ramses Jury and has been the keynote speaker at events like Medianet, TYPO Berlin, the Voice Days in Bonn, the Radio Days in Cologne, the IFA in Berlin, the GEM Forum, and at the Goethe Institute in Shanghai.
Carl-Frank is member of this year’s Audio Branding Award jury. Here is an audio statement by him:
No. 50 – 8th of August 2012
Patrick Langeslag studied business administration at the University of Antwerp and graduated with a major in international economics. In 2001, he founded the audio consulting group together with Wilbert Hirsch. As senior partner strategy, he advises major companies in acoustic branding and corporate identity. Patrick Langeslag serves as an external lecturer for audio branding at several universities. He has been a member of the New York Academy of Science since 2003.
Patrick is member of this year’s Audio Branding Award jury and told us about his criteria for excellent audio branding amongst others.
No. 49 – 2nd of August 2012
Professor Charles Spence is the head of the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University . He is interested in how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses to form the extraordinarily rich multisensory experiences that fill our daily lives. His research focuses on how a better understanding of the human mind will lead to the better design of auditory and multisensory products, brands, interfaces, and environments in the future.
Charles is host of the Audio Branding Congress 2012 and will give a keynote about multisensory aspects of audio branding. Hear what he says about the congress:
No. 48 – 23th of July 2012
Best known as the founder of Expansion Team, Alex recently merged his audio branding firm with Eyeball, the design company-turned ad agency led by longtime collaborator Limore Shur. With Expansion Team, Alex was responsible for crafting the sound of many TV networks including CNN International, PBS, Discovery, and Comedy Central, and contributed his expertise to respected brands like jetBlue, Amazon, Target, Verizon and American Express.
As a member of the Audio Branding Award Jury, we asked him also about the importance of the Audio Branding Congress and his personal criteria for excellent audio branding.
No. 47 – 18th of July 2012
Nancy Puccinelli holds a PhD in psychology from Harvard and comes to Saïd Business School from Northeastern University. Her consulting and field work includes companies such as Ritz Carlton hotel, Four Seasons hotel, Procter and Gamble, and Coca-Cola. She and her work have been featured on national TV in the US and the UK, particularly on the role of psychology in difficult markets. She is widely published in journals such as the Journal of Consumer Psychology, Journal of Retailing, and Journal of Business Research.
Audio Branding Congress 2011
No. 46 – 21th of March 2012
Dr. Dag Piper was a member of the Audio Branding Award 2011 Jury and responsible for selecting the six cases that made it to the final and were presented at the Audio Branding Congress 2011.
At gobal supplier of fragrances and flavorings Symrise, Dag Piper led the creation and implementation of a corporate sound and oversaw several multisensory research projects like the exceptional “Sound of Citrus” study amongst others. His current role at MARS generates value at the creative interface of R&D and Marketing — breakthrough concepts are born when hard-core product innovation meets hard-core consumer insights!
No. 45 – 5th of March 2012
Helsinki based sound designer/producer/DJ Tapio Hakanen’s one true passion is sound. For a a long time he has been balancing between the cutting edge electronica scene and working with major brands with their use of sound. His past clients include Capgemini, Grey, Lowe & Partners, London Science Museum, NRJ and Warner.
For the past three years he has been managing the sound design team at Nokia where he is responsible for the creation of Nokia’s audio brand assets and has been handling delivery of sounds to over one billion Nokia devices.
No. 44 – 20th of February 2012
After studying Business at EDHEC, Michaël Boumendil, composer and producer, created Sixième Son in 1995. It is a pioneer and leading agency in Europe for audio branding and sound identity. In parallel, Michaël Boumendil is a former lecturer and teacher in French renowned Business and Marketing Schools.
At the Audio Branding Congress Michaël presented the case study SNCF Sound Identity Program. He tells us about the case, what makes it special, and gives his views on the audio branding industry.
No. 43 – 9th of February 2012
Wilbert Hirsch is Senior Partner and co-founder of the audio consulting group. The audio consulting group helps national and international clients to gain their communication efficiency by using acoustic branding strategies. With the publication of his “Brand Aesthetics & Acoustic Branding” in 1999, Hirsch was one of the first to introduce a concept that is considered today to be one of the standards about acoustic branding.
Hirsch’s audio consulting group won the Audio Branding Award 2011 for the creation of a corporate sound for Swiss financial company UBS.
No. 42 – 24th of January 2012
Martyn Ware formed The Human League in 1978, production company/label British Electric Foundation and Heaven 17 in 1980. As record producer and artist he has featured on recordings totaling over 50 million sales worldwide – producing Tina Turner, Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond and Mavis Staples, etc. At the Audio Branding Congress 2011 Martyn Ware held a keynote presentation about the future of sonic branding. And we were lucky enough to get him interviewed.
No. 41 – 9th of January 2012
Paul Kalbfleisch is an innovative marketing executive with a unique breadth of experience gained with global and national leaders in technology, financial services and creative agencies. For 10 years Paul had managed and grew the BlackBerry brand in a variety of roles, most recently as VP of Brand Creativity.
In this interview he talks about his presentation and his experiences on a project for Blackberry collaborating with the band U2 as well as what he expects from the future of mobile branding amongst others.
No. 40 – 3rd of November 2011
For the past three years Tapio Hakanen has been managing the sound design team at Nokia where he is responsible for the creation of Nokia’s audio brand assets and has been handling delivery of sounds to over one billion Nokia devices. Prior to this Tapio was working in the gaming world where he sound designed Disney’s virtual Disney World “VMK” to celebrate their 50th anniversary.
At the Audio Branding Congress 2011 Tapio will talk about the Evolution of Audio Branding in Mobile Devices at Nokia. In this podcast he tells us what he is going to talk about in his presentation amongst others.
No. 39 – 1st of November 2011
In this podcast Alex Moulton, founder and creative force of this year’s Congress Host Expansion Team, talks about his expectations for the upcoming congress, tells us about his experience at the 2010 congress in Hamburg, and shares his thoughts about audio branding and the audio branding community in general.
No. 38 – 23th of October 2011
Paulo Dytz works in the advertising industry and holds a degree in Public Relations. He is a sound producer, co-founder and Chief Creative Officer at B Sound Thinking: a Brazilian sound agency with expertise in audio advertising, audio interactive and audio branding.
At the Audio Branding Congress Paulo will present this case study Voice and Sound Logo for the Brand Airela nominated for the Audio Branding Award. In this podcast he tells us about his case, his company and about the importance of audio branding in general among others.
No. 37 – 18th of October 2011
Waltraud Niemann is Head of marketing, ING-DiBa Austria, and was before Head of advertising department, Germany. She was responsible for the development of the new ING-DiBa audio branding. At the Audio Branding Congress Waltraud Niemann will present this case study DiBaDu – a Brand Promise Made Audible nominated for the Audio Branding Award.
In this podcast she tells us how she got involved in audio branding and explains how they approached the development of the new ING-DiBa brand sound.
No. 36 – 16th of October 2011
Herwig Kusatz is a cosmopolitan not only at heart but also in everything he has been doing so far in his life. After graduating from an American High School, he spent some years in Germany, Spain and the Netherlands, getting an education in Biomedical Engineering and a MBA in General Management and Strategy.
Herwig is founder of Sound Strategy and at the Audio Branding Congress he will present the case study Vienna Tourist Board – Sound Identity nominated for the Audio Branding Award. In this podcast episode Herwig gives us some background information about the case study, tells us about his company Sound Strategy and lets us know what he thinks about audio branding as an essential component in branding.
No. 35 – 12th of October 2011
At the Audio Branding Congress Zanna will present the case study Sabesp Sound Branding nominated for the Audio Branding Award. Zanna is a musical producer with a degree in Lyrical Singing. She was born in Rio de Janeiro and lived in Europe for ten years. In 2002, in New York, she grew tired of making music on demand and began studying Branding and developed her Sound Branding methodology. Back to Brazil, in 2007, she started Zanna Sound.
In this podcast we asked Zanna about her case Sabesp, what she expects from the Audio Branding Award as well what her predictions for the future of audio branding are.
No. 34 – 7th of October 2011
After studying Business at EDHEC, Michaël Boumendil, composer and producer, created Sixième Son in 1995. It is a pioneer and leading agency in Europe for audio branding and sound identity. In parallel, Michaël Boumendil is a former lecturer and teacher in French renowned Business and Marketing Schools.
At the Audio Branding Congress Michaël will present the case study SNCF Sound Identity Program nominated for the Audio Branding Award. In this podcast he tells us about the case, what makes it special and how he started Sixième Son as one of the first agencies specializing in audio branding.
No. 33 – 5th of October 2011
Martin Pazzani is a seasoned global executive – a classically trained Chief Marketing Officer in consumer lifestyle brands who became an entrepreneurial CEO – and the former Chairman/CEO of Elias Arts, the commercial music and audio branding pioneers. As a marketing executive, he’s used music as a marketing tool for Smirnoff Vodka, Jose Cuervo Tequila, Bally Total Fitness, and others. As an advertising executive, he’s worked on many accounts using music and sound with great effect, like US Postal Service, Volkswagen, Kraft, SC Johnson and many others.
As a member of the Audio Branding Award Jury, he told us how he got involved in audio branding, about his general thoughts on the use of sound and music in marketing, and his personal criteria for excellent audio branding among others.
No. 32 – 16th of September 2011
John Groves is a composer, music producer and consultant on the use of sound and music in advertising and communications. In the early 90s he became one of the pioneers of Sound Branding. He is guest lecturer at various universities and institutions e.g. the University of Surrey, the Hamburger Texterschmiede and the Miami Ad School. As a member of the Audio Branding Award Jury, we asked him also about the importance of the Audio Branding Congress and his personal criteria for excellent audio branding.
No. 31 – 14th of September 2011
As co-founder and creative director of Condiment Junkie, Russell has overseen designing User Interface (UI) audio for bestselling apps including Solar System, Storytime, Gordon Ramsey, Jamie Oliver and Phaidon, and created sonic id’s and Human Machine Interface (HMI) audio for automotive, retail and FMCG brands. In his presentation at the Audio Branding Congress 2011, Contours and Conventions – communicating information and emotion, Russ will talk about how information is conveyed through sound to aid navigation, enhance user experience and communicate brand identity.
No. 30 – 6th of September 2011
In this episode we´re talking to the composer of the famous Intel Audiologo and member of the Award Jury Walter Werzowa about his expectations for the Congress and the first official Audio Branding Award.
Audio Branding Congress 2010
No. 29 – 1st of November 2010
In this episode we talk to John Groves. He is a composer, music producer, and consultant on the use of sound in corporate communications. John Groves is one of the most successful composers of music in advertising and communications and a pioneer of Sound Branding. Together with Claus Fesel from DATEV, he will give insight into the conception of DATEV’s Corporate Sound.
No. 28 – 1st of November 2010
We are pleased to present Claus Fesel as one of the more than 20 speakers of this convention.
He is Head of Central Marketing at DATEV in Nuremberg where he is responsible for internal and external communication, fairs, and events. Together with the composer John Groves is here today to provide insight into the conception of the Corporate Sound of DATEV.
No. 27 – 31st of October 2010
One of the more than 20 speakers of the Audio Branding Congress on 5th of November is Dr. Gianpaolo D’Amico. He is researcher at the Media Integration and Communication Center at the University of Florence in Italy. He also works as a consultant for the sound communication & acoustic design agency Lorelei. Together with his colleague Sara Lenzi and Dr. Jorge Seco from FIAMM he will talk about the “Sound for Electric Vehicles“.
No. 26 – 31st of October 2010
Today we are talking with Sara Lenzi from Italy. She teaches Sound Installation and Multimedia Composition at the Musical Conservatory of Rovigo. In 2008 she founded the sound communication & acoustic design agency Lorelei, which works with international clients like Architects of Air, DADA and FIAMM. Along with her colleague Dr. Gianpaolo D’Amico and Dr. Jorge Seco from FIAMM, she will discuss “Sound for Electric Vehicles“.
Together with Dr. Fabian Evert (BMW), Prof. Dr. Charles Spence (University of Oxford), Dr. Jorge Seco (FIAMM) and Dr. Markus Bodden (Product Sound) Sara Lenzi will also take part in the panel discussion entitled “What Will the Car of the Future Sound Like?“.
No. 25 – 30th of October 2010
This year the Audio Branding Academy announced a call for papers. Three papers were accepted as talks and four papers as poster presentations. One of the three talks will be held by Prof. Dr. Torsten Teichert and Daniel Wagenführer. Prof. Dr. Thorsten Teichert holds the Chair of Marketing and Innovation at the University of Hamburg. Daniel Wagenführer is working as research assistant for the Chair.
The title of their paper is: Sound Design for New Products: Interactions with Technical Functionalities and Branding.
No. 24 – 28th of October 2010
Marcel Kloppenburg has been an instructor for acoustic brand communication at the University of the Arts (UdK) in Berlin since 2007 and for sound branding at the Institute for Marketing and Communication (IMK) in Berlin. He joined the sound branding department at MetaDesign AG in 2006, where he is now the concept and production director, responsible for development and production for clients such as Siemens, Audi, eBay, entega, Premiere, Allianz and Volkswagen. At the Audio Branding Congress he presents together with Jürgen Barthel from Siemens the case study Sound Branding @ Siemens.
No. 23 – 27th of October 2010
Today we are talking with Zanna. Zanna is founder of the audio branding company Zanna Sound, located in Rio de Janeiro. Clients of Zanna Sound include South American brands like Banco do Brasil, Unimed or Cacau Show. At the congress Zanna will give some insight into the Unimed-Rio Case Study.
No. 22 – 26th of October 2010
We are pleased to present Jürgen Barthel as one of the more than 20 speakers of the Audio Branding Congress. He is Head of Corporate Communications Design at Siemens in Munich, and responsible for the global design of the Siemens brand and its Corporate Sound. Today, Jürgen Barthel will talk about Sound Branding at Siemens and his expectations for the congress.
No. 21 – 23rd of October 2010
This year the Audio Branding Academy announced a call for papers. Three papers were accepted as talks and four papers as poster presentations. One of the three talks will be held by Cornelius Stiegler, who has studied applied communication science and strategic marketing at the Berlin University of the Arts. The title of his paper is: Sound Communication – Towards a New Understanding of Briefing Communication in the Sound Branding Process
No. 20 – 18th of October 2010
On November 5th, 2010 the second Audio Branding Congress takes place in Hamburg. One highlight of the congress will be a panel discussion with the topic: What Will the Car of the Future Sound Like?
In the panel discussion moderated by Karsten Kilian, experts in sound engineering for automobiles will discuss opportunities, risks, requirements, and possible scenarios of the (brand-)sound worlds of future vehicles.
Listen what what the crucial questions of the discussion will be.
No. 19 – 16th of October 2010
Dr. Michael Haverkamp is acoustics specialist at the Ford Engineering Centre Cologne and one of the speakers of the second Audio Branding Congress on 5th of October. His comprehensive approach on multi-sensory design is presented in his 2009 book, Synesthetic Design.
In this episode of the podcast he talks about his lecture “Sound, Color, Space – Synesthetic Design“.
No. 18 – 14th of October 2010
One of the speakers of the Audio Branding Congress 2010 is Alex Moulton from New York. As the founder and guiding creative force behind Expansion Team, he is responsible for crafting the current sound of many TV networks including CNN International, PBS, Discovery, Universal, A&E Bio, Comedy Central, Vh1, and respected brands like jetBlue, Motorola, Bank of America, Target and American Express.
In this episode of the podcast he gives a little foretaste of his talk about “CNN International Rebrand“.
Workshops 2010
No. 17 – 3rd of August 2010
On 11th of September 2010 Prof. Dr. Adrian North will hold the last workshop of the Audio Branding Academy workshop series 2010. The workshop is titled “Lessons from music psychology for advertising and branding and overviews the major factors that influence emotional responses to music, and their application to marketing in retail and leisure settings”. Get more information here.
No. 16 – 27th of March 2010
Dr. Michael Haverkamp, product developer and expert for multisensory design at the car manufacturer Ford, talks about the topics of his workshop on 8th of May 2010.
No. 15 – 18th of February 2010
Episode only in German available: Prof. Carl-Frank Westermann talks about the topics of his workshop on 13th of March 2010.
No. 14 – 17th of February 02.2010
Episode only in German available: Patrick Langeslag gives some insights into his lecture on 13th of March 2010.
No. 13 – 16th of February 2010
Episode only in German available: John Groves tells about the topics of his workshop on13th of March 2010.
Audio Branding Congress 2009
No. 12 – 4th of November 2009
In this episode we´re talking to the componist of the famous Intel-Audio-Logo Walter Werzowa about the Audio Branding Congress 2009 and the content of his lecture.
No. 11 – 3th of November 2009
Today we´re talking to Georg Spehr about his lecture and his expectations about the Audio Branding Congress 2009.
No. 10 – 27th of October 2009
In the tenth Audio Branding Academy Podcast we are talking with Prof. Carl-Frank Westermann about his expectations for the Audio Branding Congress 2009.
No. 09 – 26th of October 2009
In the ninth Audio Branding Academy Podcast we are talking with Ruth Simmons about her expectations for the Audio Branding Congress 2009 and the panel disscusion.
No. 08 – 21th of October 2009
Today we are talking with Karsten Kilian about his speech and the expectations about the Audio Branding Congress 2009.
No. 07 – 21th of October 2009
In this podcast we´re talking with Heiko Kunert, about blindness, brandperception as well as his expectations about the Audio Branding Congress 2009.
No. 06 – 19th of October 2009
( ( ( Podcast 06 ) ) ) Interview with Wilbert Hirsch, member of the panel disscusion of the Audio Branding Congress 2009.
No. 05 – 14th of October 2009
In the fifth episode we´re interviewing John Groves.
No. 04 – 14th of October 2009
In this episode we´re talking with Hans-Rainer Kurz.
No. 03 – 12th of October 2009
The third Audio Branding Academy Podcast is about Julian Treasure and his expectations for the Audio Branding Congress 2009.
No. 02 – 12th of October 2009
In the second episode we´re talking with Carsten Detlefs about his work and the Audio Branding Congress 2009.
No. 01 – 7th of October 2009
In the first episode we talked with Prof. Dr. Adrian North about his research and his expectations about the Audio Branding Congress 2009.
