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Audio Branding Congress 2012

Congress Preview Trailer

Congress Interview: Lydia Watson & Tim Hirst (Audio Branding Award 2012 GOLD winners)

Congress Interview: Alexander Wodrich (Audio Branding Award 2012 SILVER winner)

Congress Interview: Michele Arnese & Rudi Mauser (Audio Branding Award 2012 BRONZE winners)

Congress Interview: Professor Nancy Puccinelli

Congress Interview: Professor Charles Spence

Congress Interview: Henry Daw (Nokia)

Congress Interview: Dr. Daniel Müllensiefen

Congress Interview: Natalia Lannes and Guilherme Flarys (Gomus)

Congress Interview: Juan Corrales (Flyabit)

 

Audio Branding Congress 2011

Martyn Ware: The Future of Sonic Branding

Dr. Klaus Frieler: The Audio Branding Barometer 2011

Tapio Hakanen: Evolution of Audio Branding in Mobile Devices at Nokia

Steve Keller: Examination of Emerging Best Practices in the Audio Branding Industry

Stephen Dewey: Droid Does – The Doing of Droid

Julie Winther: Free Associative Profiling on Sound Logos – an Exploratory Study

Paul Kalbfleisch: Epic Music as Brand Anthems

Waltraud Niemann: Award Case Study: DiBaDu – a Brand Promise Made Audible

C. Meinschad / H. Kusatz: Award Case Study: The Modern Sound of Vienna

Zanna: Award Case Study: Sabesp Sound Branding

P. Dytz / L. Tonetto / F. Lima: Award Case Study: Voice and Sound Logo for the Brand Airela

W. Hirsch: Award Case Study: Acoustic Branding in All Dimensions – UBS

R. Jones: Contours and Conventions – Communicating Information and Emotion

Panel Discussion: Mobile Audio Branding – Spatial Pollution or Good Vibrations?

Congress Interview: Tapio Hakanen

Congress Interview: Michaël Boumendil

Congress Interview: Wilbert Hirsch

Congress Interview: Martyn Ware

Congress Interview: Paul Kalbfleisch

Congress Interview: Dag Piper

Congress Trailer

 

Audio Branding Congress 2010

Congress Trailer

 

Audio Branding Congress 2009

Heiko Kunert: Seeing by Ear

Adrian North: The impact of music on consumer behavior

Julian Treasure: Sound Affects!

Carl-Frank Westermann: Sound Branding – only the name is new

Karsten Kilian: The Sound of Success