Dr. Dag Piper was a member of the Audio Branding Award 2011 Jury and responsible for selecting the six cases that made it to the final and were presented at the Audio Branding Congress 2011.
Inspired by market trends and consumer behaviour, Dag Piper loves exploring fresh ideas and seeking out new opportunities to deliver consumer driven innovation. As a former lecturer in Marketing and Sensory Analysis, he still enjoys great relationships with his professorial colleagues and has co-authored several papers en route to his University of Rennes Ph.D. on trends and tools in sensory driven innovation.
At gobal supplier of fragrances and flavorings Symrise, Dag Piper led the creation and implementation of a corporate sound and oversaw several multisensory research projects like the exceptional “Sound of Citrus” study amongst others. His current role at MARS generates value at the creative interface of R&D and Marketing — breakthrough concepts are born when hard-core product innovation meets hard-core consumer insights!
Helsinki based sound designer/producer/DJ Tapio Hakanen’s one true passion is sound. For a a long time he has been balancing between the cutting edge electronica scene and working with major brands with their use of sound. His past clients include Capgemini, Grey, Lowe & Partners, London Science Museum, NRJ and Warner.
For the past three years he has been managing the sound design team at Nokia where he is responsible for the creation of Nokia’s audio brand assets and has been handling delivery of sounds to over one billion Nokia devices.
After studying Business at EDHEC, Michaël Boumendil, composer and producer, created Sixième Son in 1995. It is a pioneer and leading agency in Europe for audio branding and sound identity. In parallel, Michaël Boumendil is a former lecturer and teacher in French renowned Business and Marketing Schools.
At the Audio Branding Congress Michaël presented the case study SNCF Sound Identity Program. He tells us about the case, what makes it special, and gives his views on the audio branding industry.
Wilbert Hirsch is Senior Partner and co-founder of the audio consulting group. The audio consulting group helps national and international clients to gain their communication efficiency by using acoustic branding strategies. With the publication of his “Brand Aesthetics & Acoustic Branding” in 1999, Hirsch was one of the first to introduce a concept that is considered today to be one of the standards about acoustic branding.
Hirsch’s audio consulting group won the Audio Branding Award 2011 for the creation of a corporate sound for Swiss financial company UBS.
