The Audio Branding Academy is happy to support the ABC_DJ project (Artist to Business to Business to Consumer Audio Branding System) which does research and development for the future of audio branding. They provide valuable information for the audio branding industry and have already published recommendable documents including surveys, analysis and overviews.
Only audio branding agencies can be accredited for society membership. The admission criteria for the peer-reviewed accreditation of Society members are strict and rigorous and therefore authenticate members’ expertise.
The Audio Branding Society fulfills its function as an excellent branch overview and provides companies with the opportunity to search for suitable audio branding agencies by different selection criteria.
Benefits for Members
After successful accreditation, society members are allowed to use the society badge in their communication activities.
Accreditation authenticates members’ expertise and is a competitive edge over non-members.
Agency profiles of society members are published in the publicly accessible member database and in the Audio Branding Yearbook.
Membership qualifies agencies for participation in the annual Audio Branding Summits where industry internal topics are discussed.
Department of Noise is an agency for audiovisual brand management and music production in Zurich. They help brands and artists to design and maintain their auditory identity. They believe in strong ideas, the courage to innovate and the impact of an authentic and strong personality in all areas of their work.
Learn more about Department of Noise here.
UnitedSounds was founded in 2001 in Karlsruhe, Germany as an agency specialized in audio marketing and soundbranding. They combine strategy consulting, development of concepts and production in the fields of audio and video communication. Learn more about UnitedSounds here.
Lexter provides comprehensive audio branding through sound design in public environments and commercial media such as TV, radio and digital media. We create sound concepts, sound productions, choose and install the technology and administer the system, often through our own software platform Lexter Sounds System.
Learn more about Lexter here.
At Academy Day 2016 on September 21st, the Audio Branding Academy in cooperation with the Reeperbahn Festival organizes four workshops around the topics basics of audio branding, copyright and trademark law, sound of electro mobility and product sounds of the future.
On September 22nd at the panel Brand Sound Follows Function the workshops speakers Markus Bodden, Reinher Karl and Cornelius Ringe will discuss the impact of digitalization and latest technological developments on brand sound design. They will answer questions like “What could be the new strategies and which expertise is required to face the sonic future?”
The panel will be moderated by Prof. Thomas Görne, Professor for Audio Design and Audio Systems at Hamburg University of Applied Sciences.
Índigo was created as an audio post-production and music facility. 5 years ago, they started to invest in Audio Branding knowledge and began doing it for their local clients. Today they have done more than 15 complete audio branding projects. Learn more about Índigo
MassiveMusic is a music agency with offices in Amsterdam, London, New York, Los Angeles and Shanghai. They believe in the social value of music – and how this transforms the way people connect and interact with brands. MassiveMusic develops music strategies for global brands, provide music search and licensing services, create innovative music activations and scout new talent. Learn more about MassiveMusic
At Academy Day 2016 on September 21st, four half day workshops on the topics audio branding, copyright and trademark law, sound of electro mobility and sonic interaction design will complete the range the Reeperbahnfestival conference offers. Learn more…