September 2nd, 2010
On November 5th, 2010 the Audio Branding Academy is organizing the second Audio Branding Congress in Hamburg, Germany. There was an official call for best practice cases in the field of audio branding and music marketing. Until August 31th, the public could vote on selected cases on ICAB // International Community for Audio Branding.
And the winners are:
What Does Amsterdam Sound Like?
Client: City of Amsterdam, The Netherlands
Agency: MassiveMusic, Amsterdam, The Netherlands
CNN International Rebrand
Client: CNN International
Agency: Expansion Team, New York, USA
A case study of the development and implementation of a Sound Identity for DATEV eG
Client: DATEV eG, Nuremberg, Germany
Agency: Groves Sound Branding GmbH, Hamburg, Germany
Sound Branding @ Siemens
Client: Siemens AG
Agency: MetaDesign AG, Berlin, Germany
Unimed-Rio
Client: UNIMED-Rio, Brazil
Agency: Zanna Sound, Rio de Janeiro, Brazil
These cases will be presented at the Audio Branding Congress in November.
August 24th, 2010
On November 5th, 2010 the Audio Branding Academy is organizing the second Audio Branding Congress in Hamburg, Germany. There was an official call for best practice cases in the field of audio branding and music marketing. Until August 31th, the public can vote on selected cases on ICAB // International Community for Audio Branding. All members of ICAB are entitled to vote – the ICAB membership is free of charge. Every member can cast up to five votes. The five cases with the most votes will be presented on the Audio Branding Congress 2010.
Further Information
August 3rd, 2010
On 11th of September 2010 Prof. Adrian North will hold the last workshop of the Audio Branding Academy workshop series 2010. The workshop is titled “Lessons from music psychology for advertising and branding and overviews the major factors that influence emotional responses to music, and their application to marketing in retail and leisure settings”.
Adrian North is renowned for his research on the role of music in consumer behaviour and musical taste. At the Audio Branding Congress 2009 in Hamburg he gave a very impressive talk overviewing various aspects and the relevance of sound and music in marketing and advertising.
Get more information here.
The number of participants is limited to 15 persons. It is recommended to book soon as there are only a few tickets left.
→ booking
