Kai Bronner – managing partner

Kai Bronner studied media economics and graduated with a diploma thesis about audio branding in 2004. Since then, Kai gained experience in the field of audio branding, sound communication, sound design and has been supervising research projects on sound and crossmodal effects. In 2007 and 2009, he became the editor and author of two compilation books about Audio Branding. In 2009, Kai founded with his fellows Cornelius Ringe and Rainer Hirt the Audio Branding Academy in Hamburg. In addition to his general interest in music, his main research interests include sound communication, sound design, sound & multisensory connections.

Dr. Cornelius Ringe – initiator and senior partner

Cornelius studied business admin­istration at the University of Augsburg with major in advertising psychology and gained his PhD at Humboldt University Berlin. Since 2005 he has been working for international brands as a brand consultant. In 2009 he founded with his fellows Kai Bronner and Rainer Hirt the Audio Branding Academy. Since 2013 he is responsible for business development at the sound design agency WESOUND and was appointed managing partner in 2017. Cornelius is author and publisher of several trade publications. As lecturer he introduced audio branding as subject at several universities, such as Humboldt University Berlin or Uni­versity of Popular Music and Music Business Mannheim.


Birgit Elke – project manager


Dr. Klaus Frieler – senior researcher



Christoph Anzenbacher – head of AUDIO LOGO DATABASE