ISA Exhibitor – XOUNTS

At the ISA Exhibition international companies, associations and institutions have the chance to present their own product and services to the audience. The networking event intents to foster the exchange among colleagues on this day. Interested parties have the opportunity to discuss practical solutions and industry topics and develop them further.
Date: September 21 from 10am to 2pm
Location: Gruenspan, Hamburg

XOUNTS UP – The Revolutionary Sound and Ambiance System from Hamburg

XOUNTS UP is the visionary sound and ambiance system which is going to blow you away! The Multitalent is the symbiosis of perfect 360° stereo sound, atmospheric lighting, and innovative technology. XOUNTS UP is a future-oriented sound system with newly developed flat diaphragm technology. It stands for a completely separate and new product category in the area of multi-room systems. You can check it out here:

Digitalization Needs THE RIGHT Sound

Conference talk presented by Audio Branding Academy
at Reeperbahn Festival Conference in Hamburg on September 22nd, 2017

Tell me your favourite alarm sound to be awaken in the morning and I tell you who you are. Does this work? Probably you got rid of your old alarm clock and are now using your smartphone instead. If you always hated your alarm sound in the past you now are spoilt for choice. But is it a good idea to play your favourite sound or music to be awaken in the morning? Sound should have function, meaning and adequate aesthetics. So how do we deal with the new sound opportunities in digital media and devices? How can we create the optimal sonic user experience?

Learn more here.

ISA Exhibitor –

At the ISA Exhibition international companies, associations and institutions have the chance to present their own product and services to the audience. The networking event intents to foster the exchange among colleagues on this day. Interested parties have the opportunity to discuss practical solutions and industry topics and develop them further.
Date: September 21 from 10am to 2pm
Location: Gruenspan, Hamburg – start streaming gives you the freedom to stream live audio from wherever you are. is a hardware and a software project: An audio cable and an app for your phone. Anyone can plug the cable into their mobile, start up our app and stream live from wherever they are. This may be a DJ from a club, a promoter from an event or just your regular couchpotato with a passion for broadcasting. offers an easy-to-use, browser-based interface to make your own legal online radio station. To quote Jello Biafra: “If you don’t like, what’s on corporate radio – make your own!”. 

Nominations International Sound Awards 2017

We are proud to announce this year’s nominees. 15 sound projects from across the nations have made it into the finals. The nominees come from seven countries: Belgium, Brazil, Germany, England, Sweden, Spain and the USA. With their nomination they have already earned the award „Better Sound“. On September 21, former MTV presenter Steve Blame will guide us through the Awards Show in Gruenspan and present the awards to the winners.

Learn more about the nominees here.

Steve Blame to host the International Sound Awards

The cult moderator of music television, Steve Blame, is to host the festive award ceremony for the International Sound Awards 2017 at Hamburg’s legendary Gruenspan club. Announced today by the Audio Branding Academy, the native Englishman will guide us through the evening on the 21st September and present the ISAbell trophies to the winners. The best and most innovative sound concepts and sound solutions are to be honoured.

Workshops of the International Sound Awards

On Wednesday 20th September 2017, the Audio Branding Academy in cooperation with the Hamburg University of Applied Sciences / HAW organizes four workshops at the Reeperbahn Festival 2017. The Reeperbahn Festival is considered one of the worldwide most important meeting points in the music scene.
Today we are pleased to announce the workshops and lecturers.

“Practice-oriented Workshop on Film Scoring” by Christine Aufderhaar
“Point of Sound Experience –
 The New Shape of In-Store Music” by Robin Hofmann of HearDis!
“The Sound of Stuff – Sound Cultures and Theories from a Cultural-Anthropological Perspective” by Anna Symanczyk – University of Hamburg
“Healing Soundscape: generative processes in sound installations for hospital waiting areas” by Georg Hajdu – Hamburg University of Music and Drama (HfMT)

Workshops overview and timetable
Location: The workshops will take place at the central festival hotel Arcotel Onyx Hamburg.


Welcome Thomas Görne as jury member of ISA2017

Thomas Görne studied electrical engineering with a major in acoustics at TU Berlin. After graduation, he was researcher and lecturer in acoustics, freelance film sound engineer (Foley, ADR, re-recording) and music producer. 2004-2008 Thomas was Professor at Detmold University of Music. Since 2008 he is Professor at HAW Hamburg and head of the Sound Lab, and he is visiting lecturer at HdM Stuttgart, HfG Karlsruhe, Einstein Forum Potsdam, hdpk Berlin and CSU Long Beach. Books (selection): Sounddesign – Klang, Wahrnehmung, Emotion (Hanser, 2017), Tontechnik (Hanser 2006, currently in the 4th edition), Mikrofone – Theorie und Praxis (Elektor 1994/2007, currently in the 9th edition).

Welcome Andreas Schönrock as jury member of ISA2017

Following his education as an audio engineer, Andreas Schoenrock worked primarily as a DJ and music producer. In 2006, during his studies in Musicology, Communications and Acoustical Engineering in Berlin, he founded Studio Schoenrock and specialised in Mastering. Apart from studio topics and his activities as a sound designer and music producer, Andreas works as an audio consultant and strategist in branding processes. He is operating with agencies and corporations to get the best out of acoustical communication – providing musicological analyses of brands and creating guidelines for the maximum effect of musical content in advertising environments. Based on Andreas’ specialisation in multiple disciplines, he is able to transcribe the identities of brands or corporations appropriately and effectively onto an auditive level. He is a PhD candidate with Prof. Dr. Peter Wicke at the Humboldt-Universität zu Berlin examining the interrelation of audio branding and popular music culture

Welcome Steffen Holly as jury member of ISA2017

Steffen Holly became an electronic technician before he studied music. After his music career he worked in a record company, as a supervisor for music rights and became Director of Audio Products & Technology Licensing at MAGIX AG in 2000. With the buyout of Fraunhofer AudioID to the MAGIX subsidiary M2Any, which later became, he lead the hybrid recommendation development. After 2009 he worked as CTO for AUPEO! Personal Radio being responsible for product and content until the startup was bought by PANASONIC Automotive US. Since 2013 he is working at Fraunhofer, Europe’s largest application-oriented research organization. Steffen Holly is leading the business unit Media Management and Delivery of the Fraunhofer Institute for Digital Media Technology, managed by the MP3 inventor Prof. Karlheinz Brandenburg.

Hear in the podcast what he has to say about his relation to sound and the International Sound Awards.

Welcome Carl-Frank Westermann as jury member of ISA2017

The business graduate and musician Carl-Frank Westermann founded and managed the division “Sound Branding / Acoustic Brand Management” at the Brand Agency MetaDesign in Berlin from 2000 to 2011. Under his guidance, sound concepts for esteemed companies, such as Volkswagen, Siemens, Allianz, Lufthansa, Premiere and eBay have been developed and implemented. In 2011, Carl-Frank Westermann and Andreas Arntzen founded the agency for acoustic brand development WESOUND, which now holds offices in Berlin and Hamburg. WESOUND advises, develops and designs brands, among them Bayer, Audi, Manner, Seat, real, – and Covestro, by synchronizing their acoustic representation with the company’s respective strategic objectives and sharpening the brand conception as a whole. More recent references include their work for brands, such as Verivox, DLD Conference and the Reeperbahn Festival. Apart from classic sound branding projects, there is a further focus on functional sounds and in-store atmospheres, created for Siemens, Lufthansa, Porsche Design, Wirecard / boon and DEW21. As a pioneer of sound branding, Westermann is a sought-after speaker and author of various specialist publications.

Welcome Reinhard Kopiez as jury member of ISA2017

Reinhard Kopiez received a degree in classical guitar from the School of Music in Cologne (1982), and a masters and PhD (1990) in musicology from the Technical University in Berlin. Since 1998 he is professor of music psychology at the Hanover University of Music and Drama, Germany and head of the Hanover Music Lab. His latest journal publications concern psychological research on the relationship between music performance and handedness, historiometric analyses of Clara Schumann’s repertoire, groove in popular music, and the evaluation of audio-visual music performance. He is co-editor of the German standard handbook on music psychology (Handbuch Musikpsychologie, 2017, Hogrefe). From 2009-2012 he was president of the European Society for the Cognitive Sciences of Music (ESCOM) and since 2013 he is the editor of the journal Musicae Scientiae.

Welcome Herwig Kusatz as jury member of ISA2017

Herwig Kusatz vision is to successfully initiate and accompany acoustical sustainable and societal relevant sound solutions. After high-school graduation in the USA and completing his training as a Biomedical Engineer at Graz University of Technology, Herwig completed his professional training with a full-time MBA at the University of NIMBAS Utrecht in the Netherlands. Herwig released music on Kruder & Dorfmeister’s label G-Stone. The interest in a strategic approach for the use of sounds led to the founding of SOUND STRATEGY. At the same time, the demand for a transfer of knowledge how to design audio branding processes in the university sector was so great that he has been teaching for many years now. Herwig has worked with brands like Adidas, ORF, Generali, OBB, Vöslauer, Wiener Linien, Vienna Tourism Board or Yakult. Herwig won for his clients distinctions like Red Dot Award, Audio Branding Award, German Design Award or Transform Awards Europe.

The international expert jury

For the first time the Audio Branding Academy will present the International Sound Awards this year to honour the world’s best and most innovative sound concepts and sound solutions from the areas Corporate Communciations, Research & Development, Product, Life & Society, Aural Architecture and Sound Art.

Cases have to be submitted by May 24. International sound experts from industry, research and culture form the awards jury and will evaluate the submitted cases. The awards show will take place September 21 at the Reeperbahn Festival in Hamburg.


This is the expert jury in 2017: 

  • Andreas Schönrock, HearDis!
  • Bernhard Bahners, managing director,
  • Carl-Frank Westermann, managing director, WESOUND
  • Daniel Hug, lecturer for Sound Studies and Sonic Interaction, ZhdK – Zurich University of the Arts
  • Dr. Emma Rodero, professor at Pompeu Fabra University, Barcelone
  • Herwig Kusatz, managing director, Sound Strategy
  • Laurent Cochini, managing director, Sixième Son
  • Martyn Ware, formed The Human League and Heaven 17, founder Illustrious Company
  • Rainer Hirt, managing director, audity
  • Dr. Reinhard Kopiez, professor at University of Music, Drama and Media, Hanover
  • Roscoe Williamson, head of branding, MassiveMusic
  • Steffen Holly, head of the business unit media management & delivery at the Fraunhofer Institut
  • Thomas Görne, HAW Hamburg, faculty for design, media and information

Further information on the jury 

Further information about the awards categories

Welcome Laurent Cochini as jury member of ISA2017

Laurent Cochini pursued his studies in musicology, with a focus in guitar & composition at the Darius Milhaud Music Conservatory in Aix-en-Provence. After finishing his Master degree in 2008, he spent 5 years on to tour as a guitarist in Europe, Asia and Africa. Meanwhile, he also joined the Sixième Son team as an intern. Over the course of his employment, he now occupies the role of General Manager; a role responsible for driving new business development, both in France and abroad, managing a team of consultants, creatives and administrative staff, and supervising quality of all client work. His participation and direction has been a major player in an award winning team – celebrating a Stratégies award for Best Cases in Sound Design every year from 2010 – 2017. Overall, his career at Sixième Son has led to an unexpected use of his refined musicianship – recognition as an expert in audio brand strategy and audio identity design. As such, he has been invited by a number of top business schools in France (ex. Sorbonne, Celsa, Grenoble, Bordeaux, NEOMA, Nantes) to be the key note speaker for student assemblies and conferences. The topic: The importance of Audio Branding in Marketing and Communication – audio identity and musical design for brands, cities and institutions.

Welcome Bernhard Bahners as jury member of ISA2017

We are very pleased to have Bernhard Bahners in the jury of the International Sound Awards 2017.

Bernhard Bahners is the CEO of the GmbH and deputy chairman of the Focus Group Audio inside the BVDW. GmbH is responsible for the international platform, as well as for ten additional national platforms in Europe. After the successful launch of in 2007, the Europe-wide expansion began one year later, continuing outside of Europe in 2015 through the launch of the international platform Bernhard Bahners is part of the startup’s founding team, and as one of the few managers of this young industry, he links the traditional radio stations to the online radio market through his network. Alongside his studies in Economy at the universities of Berlin and Hamburg, he has engaged himself in various companies such as ECC KohtesKlewes (PLEON) and Beiersdorf AG/tesa AG. At the end of 2006 he transferred from the ad agency Scholz & Friends to the then Madsack MediaLab, in order to develop the project

Welcome Rainer Hirt as jury member of ISA2017

As a renowned expert, Rainer has a wide range of experience in audio branding and functional sounds.

Born 1979 in Überlingen. Studies in communication design at the University of Appliance Science, Konstanz (Master of Arts). Founder of the corporate sound information portal Managing partner of audity, a company specialised in functional sounds for brands and products. Author and co-producer of the compendium »Audio-Branding«, is supervising various research projects with several universities and has been, since 2008, juror of the international red-dot-designaward. Lecturer for Audible Design at the HfG Schwäbisch Gmünd and HTWG Konstanz.

Welcome Roscoe Williamson as jury member of ISA2017

Roscoe Williamson of MassiveMusic is an expert in the field of audio branding. His company’s project KLM Sonic Branding was honoured as Best Practice Case at the Audio Branding Awards 2015.

Roscoe Williamson has over 12 years of experience working within companies at the forefront of the music industry such as MassiveMusic, ExtremeMusic, Universal Publishing Production Music and Warner/Chapell Production Music. Roscoe is currently Head of Sonic Branding at leading music agency MassiveMusic, where he has worked with brands as diverse as UBS bank, the Saudi Stock Exchange and the Premier League to create music, sound and voice strategies that stand the test of time. Roscoe has given talks on the subject of audio branding at events such London Design Festival, BIME conference Bilbao and Cannes Lions. He also contributes articles on the subject to publications such as Creative Review and Transform Magazine. A keen futurist with a vision for establishing innovative brand sound, this year Roscoe has worked with Samsung to develop their latest voice assistant, Bixby. Within his repertoire, he has also worked on Cannes Lion award winning interactive audio projects for ASOS. In April 2017, Roscoe and his team at MassiveMusic won the Gold Award for best use of audio branding with the Premier League at the Transform Awards Europe.

Welcome Daniel Hug as jury member of ISA2017

Daniel Hug is expert for Auditory Displays, Sonification and Sonic Interaction Design.

Since the late nineties, Daniel Hug is investigating sound and interaction design related questions through art and design works and applied research. Since 2005, he is teaching sound studies and sound design for interactive media and games at the Interaction and Game Design departments of the Zurich University of the Arts, Switzerland. Since 2011, Hug is lecturer and researcher at the chair for music education at the University of Applied Sciences of Northwestern Switzerland, and visiting lecturer for interaction and game sound at various Universities in Switzerland, Austria and Finland. Hug pursues a PhD on sound design for interactive commodities at the University of the Arts and Industrial Design Linz, is founder of the sound design and consulting company “Hear Me Interact!” and member of the steering committee of the conference “Audio Mostly – Conference on Interaction with Sound”.

Welcome Emma Rodero as jury member of ISA2017

Besides her expertise in sound and radio, Emma is a specialist in the field of voice. She will judge all cases in the category Voice & Language.

Emma Rodero is a researcher and professor in the Department of Communication at Pompeu Fabra University (Barcelona, Spain), Ph.D. Communication, Ph.D. Psychology, Master in Pathology of Voice and Master in Psychology of Cognition and Communication. Rodero has more than 20 years doing research about sound, radio, and voice. She obtained a Marie Curie fellowship (European Union) to conduct research in the USA about cognitive processing of radio commercials. She is author of more than ten books and fifty scientific papers about sound and radio. Rodero has published scientific papers in top journals about the best strategies to use sound (sound effects, music…) in radio commercials. Rodero usually teaches Public Speaking and Sound Advertising at UPF. She has over a decade of experience in the radio industry. She is currently a voice-over artist and has received awards for some audio dramas.


Welcome Martyn Ware as jury member of ISA2017

We are very pleased to present the first jury member of the International Sound Awards: Martyn Ware. We will announce more members in the days to follow.

Born in 1956 in Sheffield, UK. After leaving school worked in computers for 3 years, in 1978 formed The Human League. Formed production company/label British Electric Foundation in 1980 and  formed Heaven 17 the same year. Martyn has written, performed and produced two Human League, five BEF and nine Heaven 17 albums. As record producer and artist has featured on recordings totaling over 50 million sales worldwide – producing Tina Turner, Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond and Mavis Staples, etc. Founded Illustrious Co. Ltd. with Vince Clarke in 2000 to exploit the creative and commercial possibilities of their unique three-dimensional sound technology practice in collaboration with fine artists, the performing arts and corporate clients around the world. He also lectures extensively on music production, technology, and creativity at universities and colleges across the world.


International Sound Awards 2017

Make the world sound better! We are looking for the best solutions that contribute to this mission. By awarding and promoting innovative sound ideas we intend to draw attention to the effective application of sound.

As the initiator of the International Sound Awards, the Audio Branding Academy aims to draw more attention to the relevance of sound in modern everyday life. With the increasing digitization in all areas of our lives, audio has experienced an enormous boost. More than ever we need to ask ourselves how we want to shape our auditory environment.

The best concepts and solutions for a conscious application of music, sound and silence will be awarded the International Sound Award trophies, the ISAbell Winner and ISAbell Grand Prix on the 21st September during the Reeperbahn Festival. All nominees will be mentioned as “Better Sound 2017”.

Application details International Sound Awards 2017
Application form International Sound Awards 2017
Categories International Sound Awards 2017
Award Tickets

Audio Branding Awards 2017

For the fifth time the Audio Branding Academy will honour the world’s best Audio Branding Cases – after venues in New York, Oxford, Moscow and Berlin, the ceremony will take place in Hamburg for the first time. The Audio Branding Academy’s events are a known institution within the audio branding branch. More information on previous Audio Branding Awards events can be found here.

Conditions of participation Audio Branding Awards 2017

The Audio Branding Awards and the International Sound Awards will both be presented at the music club Gruenspan during the Reeperbahn Festival on 21st September.


ISA – International Sound Awards and Audio Branding Awards 2017 at Reeperbahn Festival

Make the world sound better! We are looking for the best solutions which contribute to this mission. By awarding and promoting innovative sound ideas we intend to draw attention to the effective application of sound.

We’re pleased to be continuing our partnership with the Reeperbahn Festival. After a successful first year at Reeperbahn Festival in 2016, the Audio Branding Academy is returning in 2017 with an expanded programme of events, including the first joint awards ceremony for the ISA – International Sound Awards and the Audio Branding Awards, to be held at Gruenspan on September 21, 2017.

The motto of the ISA – International Sound Awards is “Make the world sound better!” This new award will honour the best and most innovative audio concepts and sound solutions. Award categories range from sound architecture to audio branding to digital sound applications and sonic user interfaces. Submissions will be accepted between 23 March and 24 May 2017.
This year will mark the fifth time the Audio Branding Academy is recognising the world’s best audio branding case studies with the ABAWARDS – Audio Branding Awards.

A series of workshops on 20 September and a trade fair during the day on 21 September complete the Audio Branding Academy programme at Reeperbahn Festival 2017.

More details will follow soon.

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