ABS accreditation committee 2017

Welcome the new accreditation committee of the Audio Branding Society for 2017:

  • Juan Corrales (Flyabit, Spain)
  • Julian Treasure (The Sound Agency, UK)
  • Wilbert Hirsch (audio consulting group, Germany)

Accreditation Procedure
Only audio branding agencies can be accredited for society membership. The admission criteria for the peer-reviewed accreditation of Society members are strict and rigorous and therefore authenticate members’ expertise.
The Audio Branding Society fulfills its function as an excellent branch overview and provides companies with the opportunity to search for suitable audio branding agencies by different selection criteria.

 

Benefits for Members

  • After successful accreditation, society members are allowed to use the society badge in their communication activities.
  • Accreditation authenticates members’ expertise and is a competitive edge over non-members.
  • Agency profiles of society members are published in the publicly accessible member database and in the Audio Branding Yearbook.
  • Membership qualifies agencies for participation in the annual Audio Branding Summits where industry internal topics are discussed.

Learn more about the Audio Branding Society here

Welcome ABS member: Department of Noise

We are pleased to welcome a new member of the Audio Branding Society:

Department of Noise is an agency for audiovisual brand management and music production in Zurich. They help brands and artists to design and maintain their auditory identity. They believe in strong ideas, the courage to innovate and the impact of an authentic and strong personality in all areas of their work.
Learn more about Department of Noise here.

Welcome ABS member: Lexter Ljuddesign

We are pleased to welcome a new member of the Audio Branding Society:

Lexter provides comprehensive audio branding through sound design in public environments and commercial media such as TV, radio and digital media. We create sound concepts, sound productions, choose and install the technology and administer the system, often through our own software platform Lexter Sounds System.
Learn more about Lexter here.

Workshops at Reeperbahn Festival 2016

On Wednesday 21st, the Reeperbahn Festival 2016 opens its doors. It is considered one of the worldwide most important meeting points in the music scene. The Audio Branding Academy in cooperation with the Reeperbahn Festival organizes four workshops around the topics basics of audio branding, copyright and trademark law, sound of electro mobility and product sounds of the future.

Get your workshop ticket here.

 

Panel “Brand Sound Follows Function”

At Academy Day 2016 on September 21st, the Audio Branding Academy in cooperation with the Reeperbahn Festival organizes four workshops around the topics basics of audio branding, copyright and trademark law, sound of electro mobility and product sounds of the future.

On September 22nd at the panel Brand Sound Follows Function the workshops speakers Markus Bodden, Reinher Karl and Cornelius Ringe will discuss the impact of digitalization and latest technological developments on brand sound design. They will answer questions like “What could be the new strategies and which expertise is required to face the sonic future?”

The panel will be moderated by Prof. Thomas Görne, Professor for Audio Design and Audio Systems at Hamburg University of Applied Sciences.

 

Time & place:
September 22, 2016
3:00 pm – 4:45 pm
In Suite 716 in Arcotel Onyx Hotel, Reeperbahn 1, 20359 Hamburg

Welcome ABS member: MassiveMusic

We are pleased to welcome a new member of the Audio Branding Society:

MassiveMusic is a music agency with offices in Amsterdam, London, New York, Los Angeles and Shanghai. They believe in the social value of music – and how this transforms the way people connect and interact with brands. MassiveMusic develops music strategies for global brands, provide music search and licensing services, create innovative music activations and scout new talent.
Learn more about MassiveMusic

Welcome ABS Member: CORD Worldwide

We are pleased to welcome a new member of the Audio Branding Society:

CORD Worldwide is a strategic consultancy, leading the way in audio branding and music supervision with offices in London, Madrid, Warsaw and New York. We believe music and musical experiences are the key to a deeper, emotional connection between people and brands. Our data, pioneering research and strategic insight are the reasons why we are trusted by the biggest global brands. We are proud to work with a range of clients including Unilever, Shell and NESCAFÉ.
Learn more about CORD

Academy Day 2016

After five years of hosting events overseas the Audio Branding Academy is going back to its Hanseatic roots. This year’s Academy Day will be held in Hamburg in cooperation with the Reeperbahn Festival on 21st September where several workshops will take place.

The Reeperbahn Festival is considered one of the worldwide most important meeting points in the music scene. It is not only Germany’s greatest club festival, but it also hosts the international music and digital economy conference NEXT. The Academy Day will complete the range the conference offers with half day workshops on topics such as: audio branding, copyright and trademark law, sound of electro mobility and product sounds of the future.

Included in price are: access to all conference sessions (keynotes, talks, panels, workshops), to the Reeperbahn Festival Lounge and to the Reeperbahn Festival’s password secured delegates database.

Workshop speakers and details about workshop contents to be announced soon.
Learn more about the Academy Day

Welcome ABS Member: Roundhouse

We are pleased to welcome a new member of the Audio Branding Society.

Roundhouse is a sound agency specialized in Sonic Branding. They develop and consult on unique and ownable sound strategies to consistently reinforce brand identities. Roundhouse aims to make brands sound as good as they look by creating a new sound DNA that fits the brand’s values, mission, vision and stakeholders. They aim for the right musical emotion in order to trigger the ears of clients, customers and colleagues with branding that speaks volumes.
Learn more about Roundhouse

ABS accreditation committee 2016

ABS_accreditation_committee_2016

Welcome the new accreditation committee of the Audio Branding Society for 2016:

Accreditation Procedure
Only audio branding agencies can be accredited for society membership. The admission criteria for the peer-reviewed accreditation of Society members are strict and rigorous and therefore authenticate members’ expertise.
The Audio Branding Society fulfills its function as an excellent branch overview and provides companies with the opportunity to search for suitable audio branding agencies by different selection criteria.

 

Benefits for Members

  • After successful accreditation, society members are allowed to use the society badge in their communication activities.
  • Accreditation authenticates members’ expertise and is a competitive edge over non-members.
  • Agency profiles of society members are published in the publicly accessible member database and in the Audio Branding Yearbook.
  • Membership qualifies agencies for participation in the annual Audio Branding Summits where industry internal topics are discussed.

Learn more about the Audio Branding Society here

ABAWARDS 2015 Interview: Olaf Hartmann

Olaf Hartmann is a pioneer and visionary of multisensory marketing. As an inspiring speaker, author and entrepreneur he can refer to convincing examples from research and experience. He turns current findings of neurology, behavioural psychology and sensory research into successful marketing. Olaf first started his career in international advertising; he has been a lecturer at the institute of business administration of the university of St. Gallen for seven years, created the first agency specialized on haptic sales promotion in 1995 and is founder and managing partner of the Multisense Institute for multisensory marketing.

At the Audio Branding Awards 2015 in Berlin, Olaf Hartmann gave a keynote lecture with the title ‘The Power of Multisense’.

We welcome Sonoport to the Audio Branding Society

We are pleased to welcome a new member of the Audio Branding Society.

Sonoport is a Singapore start-up at the forefront of innovation in sound and technology. With a strong focus on technology, and in particular on html5 and web audio, they are now working closely with sound content providers, creative agencies and brand partners to shape the future of sound on the web.
In January 2015 Sonoport has opened its creative services division with the goal of bringing sound branding and sound strategies at the core of their platform ‘Sound Exchange’.
Learn more about Sonoport

Welcome ABS Member: Radja Sound Design Agency

We are pleased to welcome another new member of the Audio Branding Society.

Radja Sound Design Agency strengthen brands through audio communication and create unique sound experiences at places that millions of people visit every year. Operating in Europe, Asia and in the Middle East, RSDA partner with architects, retailers and marketers to conceptualize ideas that provide extra-ordinary customer experiences.
Lear more about Radja Sound Design Agency

Photos of Audio Branding Awards 2015 online

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Bildschirmfoto 2015-06-04 um 09.31.21

 

See all photos here.

 

Experts from 19 countries and 5 continents were present at the Audio Branding Awards 2015 in Berlin. After the Academy Day on May 27th, the finalists presented their Best Practice Cases to the international expert audience. At the gala event with awards ceremony on a boat cruise on the River Spree, the following submissions were honoured:

  • Gold: Wiener Linien – Public transport of Vienna. Agency SOUND STRATEGY / why do birds (Austria / Germany)
  • Silver: French Open – Tennis Tournament Roland Garros. Agency Sixième Son (France)
  • Bronze: Fruttare – Ice cream by Unilever. Agency CORD Worldwide (UK)
  • Audience award: Wiener Linien – Public transport of Vienna. Agency SOUND STRATEGY / why do birds (Austria / Germany)

An overview of all six Best Practice Cases 2015 is available here.

The honoured works show that Audio Branding applications are becoming more comprehensive and sophisticated and vary between function and aesthetics. Classic marketing communications and live communications can hardly be imagined without Audio Branding nowadays and digital channels are increasingly being integrated.

Olaf Hartmann, founder and Managing Partner of the Multisense Institute, not only inspired the audience with his live performance of juggling with 5 balls. With lots of ostensive examples he showed how the perception of quality of a product, a brand or a performance improves when the senses are directly addressed.

ABAWARDS2015 Winners

Yesterday at the festive awards ceremony of the Audio Branding Awards, the following projects were honoured in Berlin. Gold went to SOUND STRATEGY / why do birds for their teamwork “Wiener Linien.” Also the audience voted for the comprehensive sound concept of “Wiener Linien”. The French agency Sixième Son was pleased with the trophy in Silver for “French Open.” Bronze was awarded to the brand sound experts from CORD Worldwide from the UK for their work “Fruttare.”

The Audio Branding Academy congratulates all winners and wants to thank all attendees for making this an amazing event.

ABAWARDS2015_all_winners