Awards 2015 Jury
Paulo Dytz is the owner of B Sound Thinking, musician, music producer, public relations manager, but considers himself a Sound Thinker. He created a methodology, titled Sound Thinking, where the focus is to think strategically the sound to create value brands, regardless of the point of contact.
Paulo has nearly 15 years of experience in developing sound projects for major brands such as Petrobras, Coca-Cola, GM, Tim, Hi, Kraft Foods, Olympikus, Renner Stores, Grendene, Tramontina, Wall Mart, RBS Group, Johnson & Johnson, Iguatemi, among other. He won several national and international awards, among them Cannes, Wave Festival, the Silver Awards 2013 Audio Branding / Moscow, EL OJO Grand Prix in 2013 / Buenos Aires Grand Prix in Weeby Awards / 2014 and finalist in 2014 Clio Music / NY.
Uli Reese left Stuttgart (Germany) to study at the Grove School of Music in Los Angeles (USA). Doors opened quickly, and he was hired to work on scores for Star Trek: The Next Generation and as a freelance composer and orchestrator on Disney’s Goof Troop television series. Reese returned to Germany in 1993, where he worked with international supergroup SNAP!, eventually forming his own commercial music company with a client list that included brands such as Nike, Reebok, Coca-Cola, Dunlop, BMW, Mercedes and Sony.
In 2002, he became Department Chair for the Filmakademie Baden-Württemberg (Germany) and in 2004 turned his creative focus to songwriting, securing a publishing deal with Peermusic and moving to the music capital of the world: Nashville, Tennessee. In 2009, Reese partnered with Steve Keller to found iV2 in Frankfurt (Germany), merging Nashville’s creative community of composers, artists, musicians, vocalists and engineers with innovative audio branding strategies for their European clients. Currently, he is working on an MBA from The Berlin School of Creative Leadership while continuing in his role as President of iV2.
With years of experience in leading positions within the retail, media and PR industry Anna joined Radja Sound Design Agency in 2011. Previous positions had taken her from Escada and Cerruti to the production department at Canal+, and not to forget the years she spent as a music journalist and the role she played for the German Eurodance project Culture Beat in the 90s. Anna has been involved in operating and developing Radja, an award-winning audio branding agency that creates sound experiences at places that millions of people visit every year.
Radja partners with architects, retailers and marketers to conceptualize ideas for companys that will provide extra-ordinary customer experiences. Within Radja’s portfolio you will find sound strategies and concepts for commercial real estate owners, shopping destinations, hotel chains and hospitals among others. In August 2014, Anna and the Radja Sound Design Agency won a Red Dot for the Emporia sound strategy, and in December 2014 they will represent Sweden at Business of Design Week in Hong Kong.
Zanna is a woman of the new millennium, a Rio native, with an education in opera singing, and a musical producer specializing in branding. Her experience includes 10 years living in Europe, where she recorded the albums Karmalinons and Voyage to Brazilia (Irma Records) with the band Bossa Nostra. She toured in Europe, Japan and the United States. She opened for Herbie Hancock and Morcheeba at the Montreux Jazz Festival.
During the five years she spent living between Rio and New York, Zanna created soundtracks for Veet, Marie Claire, Muller and TV Globo. She studied branding and created the sound branding method that she has used to create the sound identity for brands such as the Rio Subway (ABA award-winning project in 2013), Vivo, Santander, Ponto Frio, Banco do Brasil and others that are now providing more authentic experiences through sound.
Having studied communication science and strategic marketing at The Berlin University of the Arts, Cornelius Stiegler specialized on the field of Corporate Sound, including both Sound Branding and Functional Sounds.In the field of research, the topic of briefing communication became his focus, featured e.g. in his talk at the 2nd Audio Branding Congress in 2010.
Today he works as a corporate sound strategist at nhb studios – the creators of sound branding classics such as the original BMW Sound Logo and Hornbach’s “Yippieh Yippieh Yeah”. Combining his passion for music and his expertise in strategy, he is also active as a speaker, author and guest lecturer (e.g. Popakademie Baden-Wuerttemberg, Technical University Berlin) and coordinates nhb‘s sound research cooperations as well as the exchange with academia, art and design.