Juan has been executive in the music and advertising industries, composer, music producer, branding & advertising pro and digital entrepreneur. Licenced in Business administration and master in ebusiness, he worked in peermusic (4th global music publisher) as General Manager for Latin American Operations and European Film&Tv Director before moving in 2001 to the Advertising and Digital world where he stayed for 10 years in BBDO working for top international and local brands (Mercedes, Pepsi, Chrysler, Canal+, Amnesty International…) and receiving multiple awards such as Cannes Gold Lions or DMA Diamond&Gold Echo among many others. He was Managing Director for development and Digital in Contrapunto BBDO and member of the board when he left the company in 2011 to found Flyabit.
In the sound&music creative area, with hundreds of compositions created, he played for years in his alternative band, recording and releasing albums internationally before focusing on music for Tv/movies and of course, brands and advertising. For the last 10 years he has developed business devoted to use sound and music as a communication tool in areas such as retail music systems, dj’s, live music, advertising, film&tv, digital and Sound Branding. In 2012, he founds Flyabit Sound&Digital studio, already working for top Spanish Brands such as Telefónica, Línea Directa or El Corte Inglés as well as International Sound Branding projects like A1 (Austria) or Mtel (Bulgary) among others, this ones with Branding Agencies.
Presentation: Renfe Sound Branding