Susan has spent her career at the forefront of emerging branding and marketing practices, helping clients leverage innovative tools for brand impact and advantage. As Managing Director of Elias Arts Audio Branding Division, Susan helps brands strategically leverage the use of music and sound for deeper emotional engagement with their consumers, partners and employees; to create greater marketplace distinction; and to help brands create coherency across touchpoints — yielding bottom line results. While the power of audio has been recognized for decades, its use as a long term branding and enterprise transforming tool is only beginning to be understood.
Elias Arts is credited with pioneering the discipline of Audio Branding back in 1980, and has been setting the standards in the industry ever since. Its body of work is prolific, and includes Orange Wireless, Coca-Cola, Intel (second generation), GoSport, TGV, Peugeot, Chrysler, Lexus, Audi, Nike, MTV (moon landing signature, still in use today) Yahoo! yodel (still in use today) and numerous others, in addition to the engagements Susan has personally led for American Express, Bloomberg, Citi, Cisco, Comcast, Dell, Harrah’s, Living Social, Sprint/Nextel, Sun/Java, Trident, and Verizon, among others. Susan is honoured to be part of the Elias team, as well as the Audio Branding Academy Community.
Presentation: Show Me The Metrics! (Dell)