Workshop Program 2016
On Academy Day 2016 at the Reeperbahnfestival in Hamburg, the Audio Branding Academy offered the following workshops. The workshops were held at the central festival hotel Arcotel Onyx Hamburg.
9:00 am – 1:00 pm
Royalties, Rights and the Art of Creating Legally Compliant Sound-alikes
Sound of E-Mobility. What if your Porsche has no sound anymore?
|Reinher Karl, BKP & Partner||Dr. Markus Bodden, neosonic|
2:00 pm – 6:00 pm
What is Audio Branding?
Basics – History – Practice Cases
Designing Interactive Sonic Identities: Potentials, Challenges, Methods
|Dr. Cornelius Ringe, Audio Branding Academy||Daniel Hug, University of Applied Sciences Northwestern Switzerland & Zurich University of the Arts|