Audio Branding Yearbook 2012/2013
The fourth annual Audio Branding Congress was held on December 11, 2012, in the UK for the first time after previous events in Germany and the US. The host was Oxford University, and the venue was the prestigious Oxford Examination Schools. Witnessing demand within the audio branding industry for increased emphasis on market research, testing and validation, the event was focused with the motto “Listen to Consumers.”
This Yearbook contains articles about the Audio Branding Congress 2012 and its presentations. Included is a comprehensive summary article, impressive jury-selected award case studies of brands like Nokia, Dell, Harrods, and The Linde Group, an article of keynote speaker Professor Charles Spence about the future of synaesthetic marketing, contributions from the scientific Call for Papers 2012, and a documentation of the branch study Audio Branding Barometer 2012 among others. Additionally, an International Directory of Audio Branding suppliers is included.