Paris Airports, Samsung, Coca-Cola, SNCF, Michelin, FDJ, Peugeot … brands whose mere mention bring to mind a familiar tune. But who’s hiding behind these musical creations that we all know? Michaël Boumendil, President and Creative Director of Sixieme Son. A graduate of EDHEC in Marketing / Communication, he founded the agency in 1995 and, with it, he was one of the pioneers of audio branding.
Sixième Son’s pioneering approach quickly became established and Michaël Boumendil became the ambassador of a new profession that inspires brands. In 2012, the agency began expanding internationally with the opening of offices in Barcelona, Chicago and Beirut. In 2014, Sixieme Son opened a subsidiary in Moscow and now includes thirty employees around the world.