Photos of Audio Branding Awards 2015 online


Bildschirmfoto 2015-06-04 um 09.31.21


See all photos here.


Experts from 19 countries and 5 continents were present at the Audio Branding Awards 2015 in Berlin. After the Academy Day on May 27th, the finalists presented their Best Practice Cases to the international expert audience. At the gala event with awards ceremony on a boat cruise on the River Spree, the following submissions were honoured:

  • Gold: Wiener Linien – Public transport of Vienna. Agency SOUND STRATEGY / why do birds (Austria / Germany)
  • Silver: French Open – Tennis Tournament Roland Garros. Agency Sixième Son (France)
  • Bronze: Fruttare – Ice cream by Unilever. Agency CORD Worldwide (UK)
  • Audience award: Wiener Linien – Public transport of Vienna. Agency SOUND STRATEGY / why do birds (Austria / Germany)

An overview of all six Best Practice Cases 2015 is available here.

The honoured works show that Audio Branding applications are becoming more comprehensive and sophisticated and vary between function and aesthetics. Classic marketing communications and live communications can hardly be imagined without Audio Branding nowadays and digital channels are increasingly being integrated.

Olaf Hartmann, founder and Managing Partner of the Multisense Institute, not only inspired the audience with his live performance of juggling with 5 balls. With lots of ostensive examples he showed how the perception of quality of a product, a brand or a performance improves when the senses are directly addressed.

ABAWARDS2015 Winners

Yesterday at the festive awards ceremony of the Audio Branding Awards, the following projects were honoured in Berlin. Gold went to SOUND STRATEGY / why do birds for their teamwork “Wiener Linien.” Also the audience voted for the comprehensive sound concept of “Wiener Linien”. The French agency Sixième Son was pleased with the trophy in Silver for “French Open.” Bronze was awarded to the brand sound experts from CORD Worldwide from the UK for their work “Fruttare.”

The Audio Branding Academy congratulates all winners and wants to thank all attendees for making this an amazing event.


Audio Branding Awards Sponsor Biamp


The Audio Branding Academy is very pleased to welcome Biamp Systems as returning sponsor of the Audio Branding Awards.

Biamp Systems is a leading provider of innovative, networked media systems that power the world’s most sophisticated audio/video installations. The company is recognized worldwide for delivering high-quality products and backing each product with a commitment to exceptional customer service. The award-winning Biamp product suite includes the Tesira® media system for digital audio networking, Audia® Digital Audio Platform, Nexia® digital signal processors, and Vocia® Networked Public Address and Voice Evacuation System. Each can be customized and integrated in a wide range of applications, including corporate boardrooms, conference centers, performing arts venues, courtrooms, hospitals, transportation hubs, campuses and multi-building facilities.

Wiener Linien Best Practice Case 2015 – Podcast

‘Wiener Linien Sound Branding’ was selected by the Award Jury as Best Practice Case 2015 and will compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award at the Audio Branding Awards 2015.

“…In 2012, Wiener Linien started a sound project to improve the quality of Vienna public transportation service. The aim was to inform the passengers in a more pleasant and clear way as well as to find a distinct audio identity. The focus was placed on the announcements and its speaker voice as well as the gong architecture. The sound concept evolves around Vienna’s defining audio motif: The Vienna waltz. The “Donauwalzer” and its 6/8 rhythm were the main musical inspiration for the 4-tone sound logo and the sound spectrum used in on-hold tunes, etc…”

In this podcast Herwig Kusatz and Alexander Wodrich talk about the case that they will present on Award Day in Berlin.

Sponsor PH Media Group


PH Media Group is a proud sponsor of the 2015 Audio Branding Congress. Since 1998, we’ve been transforming the caller experience with creative copywriting, world-class composition and industry-leading voice artistry, helping some of the world’s biggest brands sound as good as they look. As experts in audio branding, we’re looking forward to attending this year’s event in Berlin.”

The jury made its decision! Best Practice Cases 2015


The Audio Branding Academy is very pleased to announce the Best Practice Cases of 2015. Seven projects from six agencies were selected by the Award jury as best practice:

Åhléns City
French Open
Wiener Linien

The six responsible agencies will present the following cases at the ABAWARDS2015 on May 28th:

Åhléns City  – Agency: Lexter Ljuddesign – Sweden
French Open – Agency: Sixième Son – France
Fruttare – Agency: CORD Worldwide – UK
HUGO BOSS – Agency: HearDis! – Germany
KLM – Agency: MassiveMusic – The Netherlands
Wiener Linien – Agencies: SOUND STRATEGY / why do birds  – Austria / Germany

These six cases compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award.

Last Call: New Composer Talents 2015

Audio Branding is the intelligent, goal-oriented combination of marketing, science and design. Without a creative momentum of good ideas even the best science-based strategy is worthless. Therefore, during the Audio Branding Awards, the Audio Branding Academy wants to introduce New Composer Talents that put their creations in the service of the brand.

Your Chance as a Finalist

As one of a maximum of eight finalists you will get free entry to the Award Day on May 28th, a mic, a keyboard (optional), and five minutes of time to present to international audio branding agencies. Your artist profile is published on the Audio Branding Academy website and layed out as a NTC profile card at the Audio Branding Awards. Additionally, as a finalist you get a certificate.

Deadline for submissions: March 27, 2015.

More details here

Case Submissions Audio Branding Awards 2015


We are pleased to present the entries for the 2015 Audio Branding Awards.

An excellent jury consisting of last year’s nominees will select the six best case studies. These top six cases will be presented on May 28th, 2015. Next to the three categories GOLD, SILVER and BRONZE awarded exclusively by the expert jury, there will be an additional AUDIENCE award chosen by popular vote of the event participants.

The six best practice cases will be announced in two weeks.

Award Gala 2015

Visitors of the international Audio Branding Awards 2015 can look forward to an exclusive evening gala. After the presentations at Humboldt University Berlin we will celebrate the winners and all best practice cases at the award gala on board of our party boat. Cruising on River Spree through Berlin at night with your peers from all over the world, having delicious food and listening to an live act will be an unforgettable experience.

ReedereiWinkler_Spreekrone am Abend

Call for Papers – Audio Branding Yearbook 2014/2015

The Audio Branding Academy is calling for submissions of scientific papers addressing the use of sound and silence within the fields of Audio Branding, Marketing, New Media, Sound Design, Product Development, Multisensory Design, Functional Sounds, Sonic Interaction. Submission Deadline is February 18, 2015.

Accepted submissions will be included in the Audio Branding Yearbook 2014/2015 which is to be published in fall 2015.

More information about the Call.

DEADLINE for award registration next Monday: February 2nd, 2015

REMINDER Submission for the Audio Branding Awards 2015

February 2nd is your last chance to register your best practice case for the Audio Branding Awards 2015. Send us only the application form with the most important information until Monday and you can complete your submission material in the following two weeks. For submission and application form please send us a short e-mail.

If you have any questions, don’t hesitate to contact us. Get all information for submissions here.

Award Jury member Anna Kind

ABA welcomes another member of the 2015 Awards jury:

anna kind




Anna Kind

With years of experience in leading positions within the retail, media and PR industry Anna joined Radja Sound Design Agency in 2011. Previous positions had taken her from Escada and Cerruti to the production department at Canal+, and not to forget the years she spent as a music journalist and the role she played for the German Eurodance project Culture Beat in the 90s. Anna has been involved in operating and developing Radja, an award-winning audio branding agency that creates sound experiences at places that millions of people visit every year.

Radja partners with architects, retailers and marketers to conceptualize ideas for companys that will provide extra-ordinary customer experiences. Within Radja’s portfolio you will find sound strategies and concepts for commercial real estate owners, shopping destinations, hotel chains and hospitals among others. In August 2014, Anna and the Radja Sound Design Agency won a Red Dot for the Emporia sound strategy, and in December 2014 they will represent Sweden at Business of Design Week in Hong Kong.

In this podcast episode, Anna talks about the role of new technologies for product sound design and auditory user interfaces (AUI) … and silence.

Royalties and Audio Branding: What’s the best IP-strategy?

Is one of four workshops held on Academy Day on May 27th, 2015. In this workshop Reinher Karl shows ways to authors, producers, licensors and licensees of sound logos, sound snippets and short advertising music, how to deal with the system of collecting societies and new ways of monetizing music on the internet.
Learn more about the workshop.

Reinher Karl

Reinher Karl was born and raised at the foodhills of the Bavarian Alps where he finished school in 1989. After he had spent some time in England he started studying law in Erlangen and finished his studies in Hamburg. One of his reasons to move from Bavaria to Hamburg was to get the opportunity to watch home games of the FC St. Pauli on a regular basis.

After he had collected some experience in the music and media business and as a lawyer, he finally co-founded the German law firm Beiler Karl Platzbecker & Partner which has been delivering  a full service to companies from the creative industries and the IT sector since 2003. As a lawyer and Specialized Lawyer in Copyright and Media law his consulting work includes the marketing of rights and innovations, management of rights and cross-border-licensing. For his clients he secures, overlooks and protects trademarks, designs and utility model rights.

Since 2007 he has been Counsel of the Association of Independent Music Companies VUT e.V. representing more than 1,200 German independent medium-sized, small and micro music enterprises. In his areas of work he is a requested expert of decision-making and consultative bodies at the European, national and regional level. Reinher Karl is 45 years old and lives with his wife and his 7 year old daughter in Hamburg.

Submission Deadline NCT: March 27th, 2015

We invite composers and producers to submit their work for the ‘New Composer Talents’ competition. Until March 27th, excellent newcomers in composition and production can apply for participation. The Audio Branding Academy selects the best talents and invites them to give a five minute unplugged live performance at the Audio Branding Awards 2015.

Further information about the New Composer Talents and submission details here

Podcast Dr. Daniel Müllensiefen

Dr. Daniel  Müllensiefen will give a workshop on Academy Day titled ‘Music, Brands and Advertising: Testing what works’. In this podcast episode Daniel tells us what attendees of the workshop will learn, how new technologies enable innovative testing methods and more.


Dr. Daniel Müllensiefen

Daniel Müllensiefen studied Systematic Musicology, Historic Musicology and Journalism at the universities of Hamburg (Germany) and Salamanca (Spain). He did his doctoral dissertation in Systematic Musicology on memory for melodies at the University of Hamburg and obtained his PhD in 2004. From 2006 until 2009 he worked as a Research Fellow in the Computing department at Goldsmiths College, University of London.

Since 2009 he is a lecturer in the Psychology department at Goldsmiths and co-director of the Master’s course in Music Mind and Brain at Goldsmiths. In 2010 he was also appointed as Scientist in Residence with the London-based advertising agency DDB UK where he acts as a consultant and researcher, mainly on questions regarding the role of music in advertising and other commercial settings.

Award Jury Member Uli Reese

ABA welcomes another member of the 2015 Awards jury:

UliReese Presse 708 KB




Uli Reese

Uli Reese left Stuttgart (Germany) to study at the Grove School of Music in Los Angeles (USA). Doors opened quickly, and he was hired to work on scores for Star Trek: The Next Generation and as a freelance composer and orchestrator on Disney’s Goof Troop television series. Reese returned to Germany in 1993, where he worked with international supergroup SNAP!, eventually forming his own commercial music company with a client list that included brands such as Nike, Reebok, Coca-Cola, Dunlop, BMW, Mercedes and Sony.

In 2002, he became Department Chair for the Filmakademie Baden-Württemberg (Germany) and in 2004 turned his creative focus to songwriting, securing a publishing deal with Peermusic and moving to the music capital of the world: Nashville, Tennessee. In 2009, Reese partnered with Steve Keller to found iV2 in Frankfurt (Germany), merging Nashville’s creative community of composers, artists, musicians, vocalists and engineers with innovative audio branding strategies for their European clients. Currently, he is working on an MBA from The Berlin School of Creative Leadership while continuing in his role as President of iV2.

In this podcast Uli tells us about his audio branding philosophy and his passion for music.