The program of the first international Audio Branding Congress is announced. On 14th of November well-experienced Audio Branding practitioners such as Walter Werzowa, Prof. Carl-Frank Westermann or Julian Treasure speak in Hamburg’s famous old warehouse district “Speicherstadt“. International renowned researchers such as Prof. Dr. Adrian North or Dr. Hans-Georg Häusel give lectures on the latest findings of modern consumer research and the meaning of music in advertising. An impressive experience will be three lectures held in absolute darkness by blind speakers. With the absence of all light, you mainly will have to rely on your sense of hearing.
Fotocredit: G2 Baraniak