This year the Audio Branding Academy announced a call for papers. Three papers were accepted as talks and four papers as poster presentations. One of the three talks will be held by Prof. Dr. Torsten Teichert and Daniel Wagenführer. Prof. Dr. Thorsten Teichert holds the Chair of Marketing and Innovation at the University of Hamburg. Daniel Wagenführer is working as research assistant for the Chair.
The title of their paper is: Sound Design for New Products: Interactions with Technical Functionalities and Branding.