The Audio Branding Academy Yearbook 2010/2011 is published. It contains the proceedings of the Audio Branding Congress 2010. Presented are case studies of CNN International, Siemens, Audi, Unimed Rio (Brazilian health plan), DATEV (German software company) and the City of Amsterdam. Furthermore articles about multisensory branding & product design, sound worlds of future vehicles, contributions from a scientific Call for Papers, and a documentation of a branch study. Included is also an international directory of Audio Branding suppliers.