The Audio Branding Academy conducted the Audio Branding Barometer as an online study in September 2011. Their aim is to deliver valid and comparable market data for this industry every year.
In this year’s study we also asked for the attitude of the Audio Branding community towards scientific approaches. An overwhelming majority of the participants entertain a strongly positive attitude. They mostly have a rational, strategic view of the audio branding process, which they believe in nearly perfect consensus can be enhanced by scientific results.
Moreover, the participants agreed in nearly full concordance that there should be more exchange between practitioners and scientists and that there is need for study courses in audio branding.