The Audio Branding Academy are pleased to announce their partnership with the CMA for the Audio Branding Congress 2012. The Content Marketing Association (CMA), previously the Association of Publishing Agencies (APA) is a not for profit organisation representing the content marketing industry.
The overarching aim of the CMA is to promote the use of editorialised content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to editorially engage customers from digital – such as smart phone apps, tablet-enabled microsites and branded TV – to the more traditional customer magazines. Formed in 1993 the CMA’s members now comprise of 90 per cent of the UK market, producing publications and digital content for over 1,000 leading brands and organisations in the UK and internationally.
Content marketing is the second fastest growing media channel and CMA exists to champion and encourage this growth on behalf of its members. It is widely recognised for being one of the most innovative and supportive industry associations and has launched a number of initiatives all designed to further push the editorialisation of branded content as an effective marketing solution. www.the-cma.com