Alexander Wodrich is the managing director of Wodrich Audio Branding. After receiving his university degree in business and marketing communications, he launched his career at the Frankfurt-based advertising agency “Wunderman” (Young & Rubicam) in 1998, and later joined Germany’s largest agency for branding and corporate identity, MetaDesign in Berlin, to work for clients such as DHL, Lufthansa and Volkswagen. In 2007 he became a member of the MetaDesign management board, responsible for the audio branding and motion graphics departments. He founded his own audio branding consultancy in 2010.
Alexander will present the case study DKSH Audio Branding for the Audio Branding Award and take part at the panel discussion Audio Branding: Art, Science or the Art of Science?