Guilherme Flarys, founder of the Gomus agency, is an Engineer graduate at PUC-RJ, Brazil, and post-graduate in Business Management at UFF, with an extensive backgorund in consulting and advertising. In 2002 he founded Mangajingle Productions with his partner Pedro Guedes (music producer at TV Globo), running several musical and audio productions for clients such as Nokia, Fiat, Coca-Cola, Johnson Controls, Eletrobrás, TV Globo, among others. In 2009 Mangajingle expanded to create Gomus Agency focused on audio and music branding, active on a large scale at the retail and television markets. Together with his other partner, Guto Guerra (author of “Music Branding – Qual É o Som Da Sua Marca?”), Guilherme is also one of the main speakers on the theme in Brazil, having delivered lectures in companies and universities, as well as launching the first Music Branding course in Brazil at Perestroika school.
As a member of the Audio Branding Award Jury, we asked him also about the importance of the Audio Branding Congress and his personal criteria for excellent audio branding.