A recent member of The Sound Agency team, Lydia is now a firm devotee of the power of audio branding and the benefits of using applied sound for business. With a background in Client Services, Lydia brings her years of experience managing complex and demanding relationships with large corporate organisations, multi-nationals and high net-worth individuals to the world of audio consultancy, helping her clients to achieve better results by optimising the sound they make in every aspect of their business and achieving congruency across their brand as a whole. Lydia holds a BA in Middle Eastern Studies with Classical Greek from Exeter University and is passionate about opera and learning new languages. Working so closely with Harrods, one of the world’s most famous retail stores, whilst The Sound Agency continues to create award-winning sounds, is truly a dream come true.
As a member of the Audio Branding Award Jury, Lydia talks about her personal criteria for excellent audio branding and about the Audio Branding Congress amongst others.