( ( ( Podcast 72 ) ) ) Steve Keller

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Steve Keller graduated with a BA in Psychology from Cedarville University (USA), subsequently working in the field of research and statistical analysis for a government mental health funding agency. He headed to Nashville in 1986 to pursue a career in the music industry, eventually founding a production company that produced over 65 award winning dance remixes for country super stars and secured accounts from every major label in the industry. He went on to write and produce commercial spots for a number of major brands and advertising agencies, including Coca-Cola, McDonalds, Ford, Toyota, Dodge, Taco Bell and AT&T.

In 2005, Keller combined his passions for music and psychology with the founding of iV, an audio agency focused on providing strategic audio branding for a wide range of global advertising agencies and brands. In 2009, Keller (with business partner Uli Reese) launched iV2 in Frankfurt (Germany) to better address the needs of their European clients. In addition to functioning as CEO and Strategist for iV and iV2, he is a featured speaker and guest lecturer, sharing the discipline of audio branding with agencies, universities, organizations and festivals around the world that include The American Marketing Association, The Audio Branding Academy, The American Advertising Association, Eurobest and Midem.

At the Audio Branding Congress 2013, Steve’s partner Uli Reese will present their Ritter Sport case  for the Audio Branding Award.