Case presentation at the Audio Branding Congress in New York on November 17, 2011.
Abstract from Wilbert Hirsch:
Wherever UBS is heard, it sounds like UBS. This goal led the audio consulting group to realize a project that combines all measures of strategic acoustic branding. The agency focused on “clarity, truth & performance” – brand values of UBS. And the audio consulting group converted them into a holistic acoustic identity: emotional, multidimensional, international.