Video documentation ABC2011: UBS Case (AWARD)

 

Acoustic Branding in All Dimensions – UBS

Case presentation at the Audio Branding Congress in New York on November 17, 2011.

Abstract from Wilbert Hirsch:

Wherever UBS is heard, it sounds like UBS. This goal led the audio consulting group to realize a project that combines all measures of strategic acoustic branding. The agency focused on “clarity, truth & performance” – brand values of UBS. And the audio consulting group converted them into a holistic acoustic identity: emotional, multidimensional, international.