Presentation at the Audio Branding Congress in New York on November 17, 2011.
Abstract from Russ Jones:
How information is conveyed through sound to aid navigation, enhance user experience and communicate brand identity.We all understand a complex sonic vocabulary through which we can communicate semantic, physical and emotional information. This understanding of sonic codes is linked with our memories and emotions through hard wired cross-modal associations. By using this sonic vocabulary we can create more efficient, engaging, tactile user experiences, define new sonic codes, and communicate brand / product identity.