ABA introduces the first member of the 2015 Awards jury:
Paulo Dytz is the owner of B Sound Thinking, musician, music producer, public relations manager, but considers himself a Sound Thinker. He created a methodology, titled Sound Thinking, where the focus is to think strategically the sound to create value brands, regardless of the point of contact. Paulo has nearly 15 years of experience in developing sound projects for major brands such as Petrobras, Coca-Cola, GM, Tim, Hi, Kraft Foods, Olympikus, Renner Stores, Grendene, Tramontina, Wall Mart, RBS Group, Johnson & Johnson, Iguatemi, among other. He won several national and international awards, among them Cannes, Wave Festival, the Silver Audio Branding Awards 2013 / Moscow, EL OJO Grand Prix in 2013 / Buenos Aires Grand Prix in Weeby Awards / 2014 and finalist in 2014 Clio Music / NY.
In the podcast, Paulo talks about projects he is currently working on, gives his thoughts regarding technical innovations and digital media and let us know what he considers important developments and trends in audio branding amongst others.