The Audio Branding Academy conducted the Audio Branding Barometer as an online study in September 2011. Their aim is to deliver valid and comparable market data for this industry every year.
In this year’s study we also asked for the attitude of the Audio Branding community towards scientific approaches. An overwhelming majority of the participants entertain a strongly positive attitude. They mostly have a rational, strategic view of the audio branding process, which they believe in nearly perfect consensus can be enhanced by scientific results.
Moreover, the participants agreed in nearly full concordance that there should be more exchange between practitioners and scientists and that there is need for study courses in audio branding.
To the results of the Audio Branding Barometer 2011
The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.
We thank all participants for making this year’s congress a successful and inspiring event.
We will make sure that photos are posted soon, and videos will follow in the coming weeks.
Yours sincerely ( ( ( ABA ) ) )
The 2011 Audio Branding Congress is just 10 days away, but there’s still time to be a part of this fascinating event!
“Stay Connected, Sound Global” is the motto of this year’s congress. The theme of the day will be mobile audio; presentations and speakers will focus on audio branding for mobile devices, applications, and emerging digital media. The Congress day will also consist of six impressive juryselected award case studies, a thought-provoking panel discussion and the first Audio Branding Award ceremony.
The whole program with abstracts of the presentations and information about the speakers is ready for download as PDF.
For the past three years Tapio Hakanen has been managing the sound design team at Nokia where he is responsible for the creation of Nokia’s audio brand assets and has been handling delivery of sounds to over one billion Nokia devices. Prior to this Tapio was working in the gaming world where he sound designed Disney’s virtual Disney World “VMK” to celebrate their 50th anniversary.
At the Audio Branding Congress 2011 Tapio will talk about the Evolution of Audio Branding in Mobile Devices at Nokia. In this podcast he tells us what he is going to talk about in his presentation amongst others.