Call for Papers – Poster
Linking Theories of Emotion-Induction to Applications in Audio Branding
Dr. Hauke Egermann (Audio Communication Group, Technische Universität Berlin)
This poster will present an overview of recent theoretical and empirical work on emotion, music, and corresponding links to applications in audio branding. Here, theoretical mechanisms explaining emotional effects of music will be described, including for example musical expectation, emotional contagion, episodic memory, or brain stem reflexes (Juslin & Västfjäll, 2008, 2010). In this context, I will also present research testing these mechanisms from my own work and the work of colleagues. Finally, I will illustrate, how this rather abstract scientific knowledge may be applied to work of practitioners in audio branding using music as emotion-inducing stimuli.
Juslin, P. N., & Västfjäll, D. (2008). Emotional responses to music: the need to consider underlying mechanisms. The Behavioral and brain sciences, 31(5), 559–75; discussion 575–621. doi:10.1017/S0140525X08005293
Juslin, P. N., & Västfjäll, D. (2010). How does music evoke emotions? Exploring the underlying mechanisms. In P. N. Juslin & J. A. Sloboda (Eds.), Handbook of music and emotion: Theory, research, applications (pp. 223–253). Oxford: Oxford University Press.