Claudia Meinschad is responsible for brand management at the Vienna Tourist Board. She took part in the rebranding process of the Vienna Tourist Board and the brand Vienna starting in the year 2009. Among other projects including internal branding and international marketing campaigns, she supervised the process of implementing a Sound Identity and Sound Logo for the Vienna Tourist Board. Claudia has a master degree in Marketing and Entrepreneurship.
Presentation: Vienna Tourist Board – Sound Identity